Blog: Chris MercerLafite Rothschild for how much?

Chris Mercer | 28 June 2011

I'm not just talking about the wine, I'm talking about whole chateau, turrets and all.

The guys over at Liv-ex have been working on valuations for Bordeaux's top chateaux; something that is obviously not that easy to do due to the private ownership that prevails in France's most famous wine region.

However, through various means - largely via a calculation involving current market production, previous transaction prices and current market prices - Liv-ex has come up with a chart of figures.

Topping the list, largely thanks to Chinese thirst, is Lafite Rothschild, which Liv-ex values at EUR3.7bn. Lafite is way out in front, with Latour in second place on a value of just EUR1.28bn.

Interesting stuff.


BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeĆ³n Tequila....

BLOG

A drink that makes you thin?

The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....

just-drinks homepage



Forgot your password?