Blog: Kopparberg goes to the dogs... but in a good way

James Wilmore | 19 December 2013

When in doubt, get the huskies out. That could easily be a PR mantra, for all I know. 

But Kopparberg seems to have used the sled-pulling hounds to good effect in a new campaign for its namesake Swedish cider brand. London commuters have this week been pulled across Kennington Park to help them on their way to work. 

The activity was all part of Kopparberg's campaign to launch its new Spiced Apple variant. 

A few years ago, the UK prime minister, David Cameron, used some huskies in the Arctic to show just how much he cared about the environment. The images have come back to haunt him slightly, as questions have been raised about his green credentials.  

I'm sure Kopparberg can avoid a similar back-firing. 

 

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

NEWS

Sylvester Stallone, Canelo Alvarez star in Heineken's latest Tecate campaign - video

Heineken has rolled out the latest adverts in the US for its Mexican beer brand, Tecate....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?