Blog: Kopparberg goes to the dogs... but in a good way

James Wilmore | 19 December 2013

When in doubt, get the huskies out. That could easily be a PR mantra, for all I know. 

But Kopparberg seems to have used the sled-pulling hounds to good effect in a new campaign for its namesake Swedish cider brand. London commuters have this week been pulled across Kennington Park to help them on their way to work. 

The activity was all part of Kopparberg's campaign to launch its new Spiced Apple variant. 

A few years ago, the UK prime minister, David Cameron, used some huskies in the Arctic to show just how much he cared about the environment. The images have come back to haunt him slightly, as questions have been raised about his green credentials.  

I'm sure Kopparberg can avoid a similar back-firing. 



Blackheath moves into wine and spirit brand development

Connecticut-based marketing and sales firm Blackheath Beverage Group has expanded its business to include the development of wine and spirit brands. ...


Bar Convent Berlin - Day one: A bigger beginning

just-drinks is in Berlin this week for Bar Convent Berlin. Here's the first part of Andy Morton's daily blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol indu...


Coca-Cola Co, AB InBev join call for FIFA boss Blatter to quit

FIFA World Cup sponsors The Coca-Cola Co and Anheuser-Busch InBev have called for the head of the football organisation to step down....


Well played, Lucozade

Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side....


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...

just-drinks homepage

Forgot your password?