Blog: Kopparberg goes to the dogs... but in a good way
James Wilmore | 19 December 2013
When in doubt, get the huskies out. That could easily be a PR mantra, for all I know.
But Kopparberg seems to have used the sled-pulling hounds to good effect in a new campaign for its namesake Swedish cider brand. London commuters have this week been pulled across Kennington Park to help them on their way to work.
The activity was all part of Kopparberg's campaign to launch its new Spiced Apple variant.
A few years ago, the UK prime minister, David Cameron, used some huskies in the Arctic to show just how much he cared about the environment. The images have come back to haunt him slightly, as questions have been raised about his green credentials.
I'm sure Kopparberg can avoid a similar back-firing.
Sectors: Marketing – advertising & promotions
Diageo has unveiled the first TV ad for its David Beckham-backed single grain Scotch whisky, Haig Club. ...
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
The Bordeaux Wine Council (CIVB) has released details of its first global ad campaign for the region. ...
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
The Coca-Cola Co is launching the latest TV push for Diet Coke in the US, starring brand ambassador Taylor Swift....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"