Blog: Chris MercerKim Jong-il's taste for... Perrier Water

Chris Mercer | 19 August 2010

Imagine that you are the undisputed head of a dictatorship, complete with nuclear warhead arsenal and with the ability to spend a fifth of your country's income on whatever you so choose.

That's what Kim Jong-il has to contend with every day, and do you know what gets him through? But, of course, it's Perrier Water.

Apparently Nestle's sparkling water brand is just one of life's little luxuries that the Dear Leader cannot do without. Another is Pernod Ricard's Martell Cognac, according to a defector from the Democratic People's Republic of Korea.

Kim Jong-il's taste for Perrier is almost as surprising as news that the coach of the country's football team has been "given a second chance [at life??]" following World Cup disappointment.

I wonder if he's ordered any of those bottles with Dita Von Teese on them...


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?