Blog: Kim Jong-il's taste for... Perrier Water
Chris Mercer | 19 August 2010
Imagine that you are the undisputed head of a dictatorship, complete with nuclear warhead arsenal and with the ability to spend a fifth of your country's income on whatever you so choose.
That's what Kim Jong-il has to contend with every day, and do you know what gets him through? But, of course, it's Perrier Water.
Apparently Nestle's sparkling water brand is just one of life's little luxuries that the Dear Leader cannot do without. Another is Pernod Ricard's Martell Cognac, according to a defector from the Democratic People's Republic of Korea.
Kim Jong-il's taste for Perrier is almost as surprising as news that the coach of the country's football team has been "given a second chance [at life??]" following World Cup disappointment.
I wonder if he's ordered any of those bottles with Dita Von Teese on them...
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Aus wine industry pays price for past failures
- Six key trends for alcoholic drinks in 2016
- Carlsberg's Q4 & full-year results - Preview
- What's in store for Super Bowl 50 - Focus
- Key trends for beer in 2016 - Focus
- William Grant & Sons restructures US team
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- Diageo's Oban Little Bay single malt Scotch - NPD
- Diageo nears wine exit with Acacia sale to Peju
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research