Blog: Kim Jong-il's taste for... Perrier Water
Chris Mercer | 19 August 2010
Imagine that you are the undisputed head of a dictatorship, complete with nuclear warhead arsenal and with the ability to spend a fifth of your country's income on whatever you so choose.
That's what Kim Jong-il has to contend with every day, and do you know what gets him through? But, of course, it's Perrier Water.
Apparently Nestle's sparkling water brand is just one of life's little luxuries that the Dear Leader cannot do without. Another is Pernod Ricard's Martell Cognac, according to a defector from the Democratic People's Republic of Korea.
Kim Jong-il's taste for Perrier is almost as surprising as news that the coach of the country's football team has been "given a second chance [at life??]" following World Cup disappointment.
I wonder if he's ordered any of those bottles with Dita Von Teese on them...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's Allegro cost-saving programme
- Pernod Ricard's FY Performance by Region, Brand
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard set for CMO switch
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport