Blog: Andy MortonKeurig 2.0 launch bodes well for the Coca-Cola Co

Andy Morton | 26 August 2014

The new Keurig 2.0

The new Keurig 2.0

The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform in the US, the Keurig 2.0.

In a positive sign for Coca-Cola, investors were impressed, with Keurig Green Mountain's share price jumping 14% on Friday and staying firm yesterday. Perhaps they were happy to see the company seek to expand its customer base by moving away from its “single cup” ethos, which has seen past Keurig machines limited to dispensing single-serve beverages. In contrast, the Keurig 2.0 can serve up a full pot of coffee.

Coca-Cola is also seeking to broaden its appeal as CSDs continue to suffer in North America. If the Keurig Cold can help, then come next year we can expect another successful launch.

BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

NEWS

Product Launch - Pernod Ricard's Campo Viejo Winemaker’s Art

Pernod Ricard has launched a Travel Retail-exclusive Rioja under its Campo Viejo wine brand....

BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

just-drinks homepage



Forgot your password?