Blog: Keurig 2.0 launch bodes well for the Coca-Cola Co
Andy Morton | 26 August 2014
The new Keurig 2.0
The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform in the US, the Keurig 2.0.
In a positive sign for Coca-Cola, investors were impressed, with Keurig Green Mountain's share price jumping 14% on Friday and staying firm yesterday. Perhaps they were happy to see the company seek to expand its customer base by moving away from its “single cup” ethos, which has seen past Keurig machines limited to dispensing single-serve beverages. In contrast, the Keurig 2.0 can serve up a full pot of coffee.
Coca-Cola is also seeking to broaden its appeal as CSDs continue to suffer in North America. If the Keurig Cold can help, then come next year we can expect another successful launch.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Analysis - Remy's Cognac "dead-cat bounce"
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- United Spirits sees Q1 net loss
- Pernod Ricard sees sales lift in Q1