Blog: Just say no to Scotch in Scotland
Chris Brook-Carter | 23 March 2005
A French travel guide is advising visitors to Scotland not to buy any Scotch there as it is too expensive. The Routard guide suggests instead sampling whiskies for free during distillery tours, then buying their favourites when they get back home, where it is much cheaper.
“Be aware that the beverage is taxed at 65%,” the guidebook warns. “It is much cheaper to get acquainted with the drink in Scotland, but then buy one’s preferred brand in France.”
So, who to blame? The whisky companies? The French? No, this should be laid firmly at the feet of the Chancellor and the punitive tax system in this country. After all if you were the French visitor, you would do the same, wouldn’t you?
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Bacardi names new global communications head
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row