Blog: just-drinks' spirits brand rating survey - Over to you
Chris Brook-Carter | 2 August 2011
just-drinks' inaugural spirits brand rating survey has gone live this week. Let's be clear straight away, the results of this survey - combined with performance data from our partners IWSR - are not meant to merely mirror other rankings out there on the market, which tend to reflect only the size of the brands, either by volume or value. Our aim here is to produce a report that gives something far more complex and, hopefully, more useful; a reflection of a brand's performance and its perception in the market.
How do you measure performance, though? After a great deal of discussion, IWSR has scored each brand via a mix of its market volume, value, recent growth and pricing. just-drinks' readers will now be asked to look at each brand that currently leads its category on the above mix and give us their views on each brand's strengths and weaknesses. Each reader will also get the chance to take surveys within sub-categories such as rum, vodka and whisky. So, if your favourite brand isn't currently listed on the first page as a category leader, keep going and you'll probably find it later in the survey.
As with all these lists, our results as they currently stand, and in the final report, are bound to cause controversy - but that's half the fun isn't it? We have already had enquiries as to why certain big hitting brands are absent from the category leaders page? All I can say is that, whilst they may command impressive volumes, they may have fallen down on one or two of the other key criteria.
The end result, we hope, will be a unique take on the global spirits market and a clear view of brands everyone should be taking note of.
To take the survey, click here.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport