Blog: Olly Wehringjust-drinks meets Mika Hakkinen

Olly Wehring | 22 October 2009

Yes, the same Mika Hakkinen that drives Formula One cars very fast.

just-drinks took time out at TFWA in Cannes yesterday (21 October) to quiz him about his role as a responsible drinking ambassador for Diageo.

Hakkinen rocked up at the Diageo stand in the afternoon and, after politely signing autographs for most people in the vicinity, sat down for a question and answer session with journalists.

The former Formula One World Champion is leading Diageo's global "Join the Pact" campaign to stamp out drink driving. Hakkinen has been taking the message to countries hosting Formula One Grand Prix races this year, from Asia to Latin America. He and Diageo representatives have met with both fans and Government officials.

"Diageo is spending a lot of money on this campaign. It is a huge effort and a lot of people are working on it," said Hakkinen, who first became involved in Diageo's anti-drink driving campaigns in 2006, via the drinks company's sponsorship of Formula One team McLaren Mercedes.


BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?