Blog: Olly Wehringjust-drinks meets Mika Hakkinen

Olly Wehring | 22 October 2009

Yes, the same Mika Hakkinen that drives Formula One cars very fast.

just-drinks took time out at TFWA in Cannes yesterday (21 October) to quiz him about his role as a responsible drinking ambassador for Diageo.

Hakkinen rocked up at the Diageo stand in the afternoon and, after politely signing autographs for most people in the vicinity, sat down for a question and answer session with journalists.

The former Formula One World Champion is leading Diageo's global "Join the Pact" campaign to stamp out drink driving. Hakkinen has been taking the message to countries hosting Formula One Grand Prix races this year, from Asia to Latin America. He and Diageo representatives have met with both fans and Government officials.

"Diageo is spending a lot of money on this campaign. It is a huge effort and a lot of people are working on it," said Hakkinen, who first became involved in Diageo's anti-drink driving campaigns in 2006, via the drinks company's sponsorship of Formula One team McLaren Mercedes.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?