Blog: Just a small one?! We don't do small ones
Chris Brook-Carter | 21 June 2004
Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.
Just as in the food industry, super-sizing has arrived.
The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.
Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were served the old, "stingy" measure?
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
Here are some of the top stories from just-drinks last week, featuring PepsiCo, San Miguel Corp, Stock Spirits and William Grant & Sons....
- Pernod's Portman Group penalty - a coincidence?
- A tobacco analogy soft drinks will want to embrace
- just The Preview - SABMiller's Q1
- Comment - Coke Life: Hit or Miss?
- just Five Years Ago: A-B InBev sells Oriental
- Diageo faces public consultation over W&M sale
- Remy posts Q1 sales drop as Edrington loss bites
- Bacardi to fight US football team legal action
- William Grant silent on Drambuie bid talk
- Pernod Ricard swings at Portman Group