Blog: Chris Brook-CarterJust a small one?! We don't do small ones

Chris Brook-Carter | 21 June 2004

Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.

Just as in the food industry, super-sizing has arrived.

The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.

Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were  served the old, "stingy" measure?


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....

BLOG

Keurig 2.0 launch bodes well for the Coca-Cola Co

The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform, t...

BLOG

Normal service to resume on Tuesday

It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...

BLOG

Will Russia ban bear fruit for Polish cider?

Poland is hardly noted for its cider consumption, but all this could be about to change. ...

just-drinks homepage



Forgot your password?