Blog: Chris Brook-CarterJust a small one?! We don't do small ones

Chris Brook-Carter | 21 June 2004

Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.

Just as in the food industry, super-sizing has arrived.

The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.

Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were  served the old, "stingy" measure?


BLOG

Scotch is great, says Scotch Whisky Association

To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...

BLOG

At Coca-Cola Co, it's not just the head count that's getting smaller

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging....

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

just-drinks homepage



Forgot your password?