Blog: Just a small one?! We don't do small ones
Chris Brook-Carter | 21 June 2004
Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.
Just as in the food industry, super-sizing has arrived.
The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.
Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were served the old, "stingy" measure?
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
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