Blog: Chris Brook-CarterJust a small one?! We don't do small ones

Chris Brook-Carter | 21 June 2004

Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.

Just as in the food industry, super-sizing has arrived.

The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.

Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were  served the old, "stingy" measure?


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?