Blog: Just a small one?! We don't do small ones
Chris Brook-Carter | 21 June 2004
Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.
Just as in the food industry, super-sizing has arrived.
The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.
Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were served the old, "stingy" measure?
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
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