Blog: Just a small one?! We don't do small ones
Chris Brook-Carter | 21 June 2004
Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.
Just as in the food industry, super-sizing has arrived.
The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.
Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were served the old, "stingy" measure?
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Pernod Ricard's FY Performance by Region, Brand
- Battle continues for Pernod Ricard in US and China
- Japan follows in Scotch whisky's footsteps
- American whiskey does a vodka - Analysis
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard "in line" after full-year results
- Diageo launches glass Bulleit & Cola bottles
- India overtakes France for Pernod Ricard
- New whisky distillery set for Edinburgh
- Brown-Forman CEO unfazed by FX headwinds
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research