Blog: Chris Brook-CarterJust a small one?! We don't do small ones

Chris Brook-Carter | 21 June 2004

Drinks marketing is a constant source of contradiction. Just as "drinking in moderation" is the buzz phrase when it comes to advertising alcohol in the UK, retailers have successfully brought about a revolution in how we buy wine in the on-trade.

Just as in the food industry, super-sizing has arrived.

The volume of a single glass of wine served in a restaurant or pub in the UK has doubled to 250ml – the equivalent of almost half a pint - since 1999.

Only 4% of bars still use old 125ml glasses, a survey by wholesalers King UK revealed. And, how many drinkers would now feel cheated if they were  served the old, "stingy" measure?


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