Blog: Jaegermeister shot culture in Portman Group firing line?

James Wilmore | 27 October 2014

Today's news that German spirits firm Mast-Jägermeister has joined UK responsible drinking organisation The Portman Group may raise eyebrows in some quarters.

Whether it likes it or not - and recent sales suggest it just might - the company's namesake flagship liqueur brand, Jägermeister, is commonly drunk as a shot. The Portman Group's code of practice, however, warns companies that a drink's packaging “should not urge the consumer to drink rapidly or to ‘down’ a product in one”.

It is unlikely that Portman may allow an exception to its rules, so can we expect a toning down of Jaegermeister's marketing message in the UK going forward?

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

just-drinks homepage



Forgot your password?