Blog: Andy MortonIWSC plays fair for white spirits as Scotch and poetry flows

Andy Morton | 19 January 2015

At a Burns Night supper in Kings Cross last week, the team from the International Wines and Spirits Competition (IWSC) were letting their hair down.

General manager Ewan Lacey, as a Scotsman no stranger to the bard of Ayrshire, served up dollops of Burns' greatest hits alongside the haggis, neeps and tatties. There was whisky, too, a cross-section of the IWSC's top award winners from last year including Morrison Bowmore's Travel Retail-exclusive Bowmore Gold Reef and Pernod Ricard's Chivas Regal 18yo Deluxe Blend.

But the event, part of a new IWSC partnership with restaurant T.E.D, served also to remind that the 2015 awards will be around again shortly. The competition opened for entries earlier this month, however this year it is to be expanded for the first time to include mixer categories, with awards available for the best vodka in a bloody Mary and gin together with tonic.

The decision redresses the balance somewhat for white spirits as, unlike Scotch for example, they are rarely drunk neat. Producers that work hard to find the right recipe to go with tonic or with tomato juice and Tabasco now have the chance to earn the recognition of the industry, and include the IWSC stamp of approval on their bottles.

Weel done, 'cutty-sark, as Robbie Burns might say.

ANALYSIS

The drinks industry's gender failure - Consumer Trends

In our latest look at consumer trends in the drinks industry, Ben Cooper turns his attention to the marketing of products along gender lines and asks, why are drinks brands struggling to keep up with ...

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

ANALYSIS

E&J Gallo Winery's vineyard footprint in California - The map

Last week, E&J Gallo Winery increased its presence in its home state of California, when it lined up the acquisition of Stagecoach Vineyard in Napa Valley....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?