Blog: IWSC plays fair for white spirits as Scotch and poetry flows
Andy Morton | 19 January 2015
At a Burns Night supper in Kings Cross last week, the team from the International Wines and Spirits Competition (IWSC) were letting their hair down.
General manager Ewan Lacey, as a Scotsman no stranger to the bard of Ayrshire, served up dollops of Burns' greatest hits alongside the haggis, neeps and tatties. There was whisky, too, a cross-section of the IWSC's top award winners from last year including Morrison Bowmore's Travel Retail-exclusive Bowmore Gold Reef and Pernod Ricard's Chivas Regal 18yo Deluxe Blend.
But the event, part of a new IWSC partnership with restaurant T.E.D, served also to remind that the 2015 awards will be around again shortly. The competition opened for entries earlier this month, however this year it is to be expanded for the first time to include mixer categories, with awards available for the best vodka in a bloody Mary and gin together with tonic.
The decision redresses the balance somewhat for white spirits as, unlike Scotch for example, they are rarely drunk neat. Producers that work hard to find the right recipe to go with tonic or with tomato juice and Tabasco now have the chance to earn the recognition of the industry, and include the IWSC stamp of approval on their bottles.
Weel done, 'cutty-sark, as Robbie Burns might say.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
Charter Brands has released its first new product since the launch of Langley's No 8 three years ago...
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
Reh Kendermann has launched two German wines, including a Sauvignon Blanc, in the UK on-premise, targeting shoppers in two of the country's larger supermarket chains....
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Why sports drinks fail to ride the Olympic wave
- How soft drinks can exploit alcohol's loss
- Diageo merges US, Canada spirits units
- Diageo job cut figures "likely overstated"
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo investment paying off for Captain Morgan
- "We're not complacent about Brexit" - Diageo
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends