Blog: Olly WehringIt's the weather's fault, not mine

Olly Wehring | 17 July 2009

Hearty thanks to Coca Cola GB for a marvellous day at Lord's yesterday, to enjoy day one of the second test of the Ashes. Whilst not exactly baking in the London heat, we certainly benefited from an uninterrupted day's play as the rain stayed at home.

Whilst talking to a couple of chaps from Coca Cola about the weather (a British obsession, remember), I voiced the opinion, held by some, that, when drinks companies use bad weather as a reason for a poor set of results, then those companies were just being lazy.

“When the figures are good,” one of them joked, “marketing departments are happy to take as much credit as they can get. When the figures are bad, it's the weather's fault.”

I had to chuckle, and not take personally, the same individual's jest about communications. “When the press coverage is good, the communications teams are doing a good job. When the coverage is bad, the journalist wasn't listening properly!”

Touché!


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