Blog: It's the weather's fault, not mine
Olly Wehring | 17 July 2009
Hearty thanks to Coca Cola GB for a marvellous day at Lord's yesterday, to enjoy day one of the second test of the Ashes. Whilst not exactly baking in the London heat, we certainly benefited from an uninterrupted day's play as the rain stayed at home.
Whilst talking to a couple of chaps from Coca Cola about the weather (a British obsession, remember), I voiced the opinion, held by some, that, when drinks companies use bad weather as a reason for a poor set of results, then those companies were just being lazy.
“When the figures are good,” one of them joked, “marketing departments are happy to take as much credit as they can get. When the figures are bad, it's the weather's fault.”
I had to chuckle, and not take personally, the same individual's jest about communications. “When the press coverage is good, the communications teams are doing a good job. When the coverage is bad, the journalist wasn't listening properly!”
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row
- Sazerac poaches ex-Diageo government director