Blog: It's St George's Day - St Who?
Olly Wehring | 24 April 2007
Not that many people noticed, but yesterday (23 April) was St George’s Day. As the patron saint of my environ, I’d have expected the streets of London to be running with red and white (face paint, I mean) last night, with pubs packed to the gunnels with revellers.
After all, St Patrick’s Day last month saw the world and his dog don green livery, a Guinness hat and a shaky Oirish accent in every nook and cranny of London. Granted, it was a Saturday, but St Patrick’s Day has still become the stuff of alcohol-related legend in the UK in recent years.
The veritable sound of crickets in central London last night suggests to me, however, that someone, somewhere in the drinks industry is missing a trick.
And where was I heading last night? Why, to Wells & Young’s hugely enjoyable Bombardier St George’s party in Covent Garden, where it felt like every St George-related drinker had congregated.
And somehow, I doubt they’ll be using this photo - featuring your’s truly (after his first pint, I assure you) with The Publican’s Adam Withrington - on any of their promotional work going forward.
A shame, if you ask me.
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- SABMiller spurned by Heineken: The start of the en
- Comment - Heineken's 'No' Cuts SABMiller Options
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller
- Diageo settles Explorers Club trademark dispute