Blog: It's St George's Day - St Who?
Olly Wehring | 24 April 2007
Not that many people noticed, but yesterday (23 April) was St George’s Day. As the patron saint of my environ, I’d have expected the streets of London to be running with red and white (face paint, I mean) last night, with pubs packed to the gunnels with revellers.
After all, St Patrick’s Day last month saw the world and his dog don green livery, a Guinness hat and a shaky Oirish accent in every nook and cranny of London. Granted, it was a Saturday, but St Patrick’s Day has still become the stuff of alcohol-related legend in the UK in recent years.
The veritable sound of crickets in central London last night suggests to me, however, that someone, somewhere in the drinks industry is missing a trick.
And where was I heading last night? Why, to Wells & Young’s hugely enjoyable Bombardier St George’s party in Covent Garden, where it felt like every St George-related drinker had congregated.
And somehow, I doubt they’ll be using this photo - featuring your’s truly (after his first pint, I assure you) with The Publican’s Adam Withrington - on any of their promotional work going forward.
A shame, if you ask me.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- Comment - Diageo's Distill Ventures: One Year On
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Pernod bemoans tough FY as sales, profits drop
- Diageo takes Haig Club to Singapore airport