Blog: Olly WehringIt's St George's Day - St Who?

Olly Wehring | 24 April 2007

Not that many people noticed, but yesterday (23 April) was St George’s Day. As the patron saint of my environ, I’d have expected the streets of London to be running with red and white (face paint, I mean) last night, with pubs packed to the gunnels with revellers.

After all, St Patrick’s Day last month saw the world and his dog don green livery, a Guinness hat and a shaky Oirish accent in every nook and cranny of London. Granted, it was a Saturday, but St Patrick’s Day has still become the stuff of alcohol-related legend in the UK in recent years.

The veritable sound of crickets in central London last night suggests to me, however, that someone, somewhere in the drinks industry is missing a trick.

And where was I heading last night? Why, to Wells & Young’s hugely enjoyable Bombardier St George’s party in Covent Garden, where it felt like every St George-related drinker had congregated.

And somehow, I doubt they’ll be using this photo - featuring your’s truly (after his first pint, I assure you) with The Publican’s Adam Withrington - on any of their promotional work going forward.

A shame, if you ask me.


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....

BLOG

Keurig 2.0 launch bodes well for the Coca-Cola Co

The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform, t...

BLOG

Normal service to resume on Tuesday

It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...

BLOG

Will Russia ban bear fruit for Polish cider?

Poland is hardly noted for its cider consumption, but all this could be about to change. ...

just-drinks homepage



Forgot your password?