Blog: It's St George's Day - St Who?
Olly Wehring | 24 April 2007
Not that many people noticed, but yesterday (23 April) was St George’s Day. As the patron saint of my environ, I’d have expected the streets of London to be running with red and white (face paint, I mean) last night, with pubs packed to the gunnels with revellers.
After all, St Patrick’s Day last month saw the world and his dog don green livery, a Guinness hat and a shaky Oirish accent in every nook and cranny of London. Granted, it was a Saturday, but St Patrick’s Day has still become the stuff of alcohol-related legend in the UK in recent years.
The veritable sound of crickets in central London last night suggests to me, however, that someone, somewhere in the drinks industry is missing a trick.
And where was I heading last night? Why, to Wells & Young’s hugely enjoyable Bombardier St George’s party in Covent Garden, where it felt like every St George-related drinker had congregated.
And somehow, I doubt they’ll be using this photo - featuring your’s truly (after his first pint, I assure you) with The Publican’s Adam Withrington - on any of their promotional work going forward.
A shame, if you ask me.
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- Pernod's mood darkens over India - Analysis
- Why Scotch must drop the 'malts good, blends bad'
- Ashwagandha - The next functional drinks trend?
- Moet Hennessy unaffected by LVMH Dior buy
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Distell acquires majority stake in Cruz Vodka
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Global vodka insights - market forecasts, product innovation and consumer trends