Blog: Chris Brook-CarterIt's open season on just-food

Chris Brook-Carter | 17 November 2010

There is an ongoing debate within the media at the moment about the direction of online publishing, in particular the virtues of 'paid for' and 'free to access' content. It dominated discussions at the Association of Online Publishers Summit I attended last month and has been given added edge in the last 12 months by the decision of UK newspaper The Times to take all of its journalism behind a paywall, whilst competitors such as the Guardian and the Daily Mail remain free to view.

It has been our policy at just-drinks and its sister site to charge for our content for over eight years now. It is not a strategy that we make any apologies for. We firmly believe that quality journalism, research and analysis is something worth paying for. Moreover, like any quality product, it requires significant investment in order to meet the demands of consumers - our readers.

There are alternatives out there to just-drinks and just-food, many of which are free to view. But, we are confident that the extra levels of investment our subscription model allows us to make result in our titles being the leaders in their sectors. Access to major news stories on the food and drinks industries are available all over the web these days, as information becomes increasingly accessible. But, it is the news stories that a dedicated team of industry experts can uncover, which you won't get elsewhere, that places our readers at the top of the game. And, it's our daily feed of analysis and comment on how these events will shape the industry and your businesses that sets just-drinks and just-food apart from more generic rivals.

As an illustration of our confidence, our sister site just-food - which reports and analyses the global food manufacturing and retailing sectors - is opening its doors today for two weeks, allowing a unique opportunity for non-members of the site to judge our service for themselves. You'll get all the access to our daily news, analysis and comment that full members do, as well as a one-off give-away of food industry research worth over GBP1000 (US$1,600).

All you need to do is follow this link.

Don't forget, that at any time during the two weeks, or indeed after, we would love to get your feedback.



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