Blog: It's Aspall cider, but not as you know it
Chris Mercer | 27 November 2009
Our deputy editor Chris Mercer has just returned from a night at Aspall Cyder, where he discovered an intriguing new twist on the apple-based drink.
just-drinks "doesn't do" product recommendations as a general rule (goodness, we'd be snowed under). But, if we did, then a new concoction provisionally named Cuvee Chevallier would be high on the list.
The guys down at Aspall, after "messing around" in the cellars, have come up with what can best be described as Champagne cider - or rather, Champagne-style cider.
Cuvee Chevallier is double fermented, comes in Champagne-style bottles, and - at a glance - looks like a sparkling wine.
On the nose and in the taste it is clearly not a wine, but it is a very good product and an interesting twist on the cider theme.
Cuvee Chevallier, at an abv of 11.5% and priced at around US$15 per bottle, has just been launched in the US after an American distributor visiting Aspall sampled it, liked it and wrote about it on Facebook.
Orders have subsequently followed for the product, which takes its name from Aspall's owners and brothers Henry and Barry Chevallier Guild.
Check just-drinks on Monday (30 November) for more on Aspall.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Interview - Bernstein analyst Trevor Stirling
- Is Irish whiskey ready to recognise its potential?
- Trump, local spirits and the IR role - The Analyst
- The European beer market - Focus
- Cannabis – A clear and present danger to alcohol
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Remy snaps up Seattle's Westland Distillery
- Pernod Ricard offloads Domecq brandies, wines
- Diageo reaches deal in Stitzel legal row