Blog: Olly WehringIt's a tangled whisky web we weave

Olly Wehring | 5 December 2007

just-drinks aside, few websites can have really harnessed the potential of the internet as the plethora of social networking sites out there have done. Myspace, Facebook and their ilk have exploded in popularity round the world - myspace has 10m users here in the UK alone, for example.

Business, of course, has been desperately trying to leverage this huge audience and a number of sites have now begun to spring up that try to connect those with shared commercial interests. My particular favourite is the news that the CIA is to open a communications tool for its staff, modelled on social networking sites. The project, known as A-Space, aims to improve the way that intelligence agents communicate.

There is nothing quite so clandestine yet in the drinks industry – though you can of course participate on just-drinks’ forums with anonymity. However, the launch this week of www.thewhiskychannel.com adds an interesting new player to the networking space.

There is little doubt these sorts of business tools look set to stay. Quite how effective they are will probably depend on the industries they spring from and the enthusiasm of the users to take advantage of the opportunities they offer. It seems to me that the whisky industry is ideally suited to make this particular site a success – it’s close-knit, full of passionate people and has a real gain to make by interacting with the consumer enthusiasts that will no doubt populate this website as well.


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