Blog: It's a Man Thing

Michelle Russell | 20 September 2010

On Tuesday afternoon I boarded a flight to attend Carlsberg's 'Capital Markets Day 2010' in Copenhagen.

While I had an idea of what to expect from the agenda, ie a discussion on the firm's European businesses, what I had no idea of was just how male dominated the beer industry really is.

The Jacobsen bar at Carlsberg's visitor centre was indeed filled with 120 male investors, analysts and a spattering of journalists. Only a handful of females were spotted in the crowd.

Nonetheless, the event was informative and just-drinks managed to pin down CEO Jørgen Buhl Rasmussen for a few words on the hurdles Carlsberg has faced in the last year and what opportunities lie ahead for the firm.

And as the conference closed for the day and the men and women of the industry headed for Copenhagen airport, we await the next update in Carlsberg's drive to become "the fastest growing global beer company".


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?