It's a Man Thing

By: Michelle Russell - 20 September 2010 15:35

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On Tuesday afternoon I boarded a flight to attend Carlsberg's 'Capital Markets Day 2010' in Copenhagen.

While I had an idea of what to expect from the agenda, ie a discussion on the firm's European businesses, what I had no idea of was just how male dominated the beer industry really is.

The Jacobsen bar at Carlsberg's visitor centre was indeed filled with 120 male investors, analysts and a spattering of journalists. Only a handful of females were spotted in the crowd.

Nonetheless, the event was informative and just-drinks managed to pin down CEO Jørgen Buhl Rasmussen for a few words on the hurdles Carlsberg has faced in the last year and what opportunities lie ahead for the firm.

And as the conference closed for the day and the men and women of the industry headed for Copenhagen airport, we await the next update in Carlsberg's drive to become "the fastest growing global beer company".

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