Blog: Is Shakespeare to blame for binge-drinking?
James Wilmore | 27 March 2014
Health campaigners have long bemoaned the fact that many forms of popular culture – films, TV, music – glamourise getting drunk.
The other issue, for those with concerns about alcohol consumption levels, is that these mediums rarely show the consequences of over-indulging. England's Chief Medical Officer, Professor Dame Sally Davies, was blowing this particular trumpet today, in her annual report.
“In popular culture, drinking alcohol to excess is sometimes portrayed as ‘normal behaviour,” the report said. “Drunkenness is also commonly depicted without negative consequences in popular films and is frequently mentioned in contemporary popular music.”
But it's not just naughty modern-day musicians and film producers, it's an historic issue, according to Prof Davies.
None other than William Shakespeare was also guilty of such behaviour. “This is not necessarily a problem solely of modern culture: every one of Shakespeare’s plays mentions alcohol, yet there are rather fewer mentions of the negative health consequences of excess consumption,” Davies says in her report.
A new enemy then for the health lobby? History's most irresponsible playwright: Shakespeare.
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
- Brown-Forman's march on premium whisk(e)y -Comment
- Are consumers getting tired of consuming?
- Will US consolidation leave craft alcohol exposed?
- Where does AB InBev see the future of beer?
- Should Boston Beer Co put up the For Sale sign?
- Brown-Forman to buy BenRiach Distillery Co
- AB InBev snaps up Italy's Birra del Borgo
- Bacardi rolls out new global Martini ad - video
- Smirnoff Ice Electric flavours - NPD
- Brown-Forman appoints new GTR marketing head
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends