Blog: Is Shakespeare to blame for binge-drinking?
James Wilmore | 27 March 2014
Health campaigners have long bemoaned the fact that many forms of popular culture – films, TV, music – glamourise getting drunk.
The other issue, for those with concerns about alcohol consumption levels, is that these mediums rarely show the consequences of over-indulging. England's Chief Medical Officer, Professor Dame Sally Davies, was blowing this particular trumpet today, in her annual report.
“In popular culture, drinking alcohol to excess is sometimes portrayed as ‘normal behaviour,” the report said. “Drunkenness is also commonly depicted without negative consequences in popular films and is frequently mentioned in contemporary popular music.”
But it's not just naughty modern-day musicians and film producers, it's an historic issue, according to Prof Davies.
None other than William Shakespeare was also guilty of such behaviour. “This is not necessarily a problem solely of modern culture: every one of Shakespeare’s plays mentions alcohol, yet there are rather fewer mentions of the negative health consequences of excess consumption,” Davies says in her report.
A new enemy then for the health lobby? History's most irresponsible playwright: Shakespeare.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
Martin Millers has added a cask-aged gin to its portfolio....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Tomorrow's Market Trends - Scotch Whisky III
- Key Brands Performance - Scotch Whisky IV
- Category Innovations - Scotch Whisky VII
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Analysts clash over AB InBev SAB Brexit impact
- Pernod switches Travel Retail Europe op's director
- Brown-Forman shuffles director pack
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China