Blog: James WilmoreIs Shakespeare to blame for binge-drinking?

James Wilmore | 27 March 2014

Health campaigners have long bemoaned the fact that many forms of popular culture – films, TV, music – glamourise getting drunk. 

The other issue, for those with concerns about alcohol consumption levels, is that these mediums rarely show the consequences of over-indulging. England's Chief Medical Officer, Professor Dame Sally Davies, was blowing this particular trumpet today, in her annual report

“In popular culture, drinking alcohol to excess is sometimes portrayed as ‘normal behaviour,” the report said. “Drunkenness is also commonly depicted without negative consequences in popular films and is frequently mentioned in contemporary popular music.” 

But it's not just naughty modern-day musicians and film producers, it's an historic issue, according to Prof Davies. 

None other than William Shakespeare was also guilty of such behaviour. “This is not necessarily a problem solely of modern culture: every one of Shakespeare’s plays mentions alcohol, yet there are rather fewer mentions of the negative health consequences of excess consumption,” Davies says in her report. 

A new enemy then for the health lobby? History's most irresponsible playwright: Shakespeare. 

COMMENT

Editor's Viewpoint – Treasury Wine Estates: Here I Go Again On My Own

The book has been closed - for now - on the end of the plc line for Treasury Wine Estates, following yesterday's announcement that it has called time on negotiations with two separate parties on a pos...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....

BLOG

Smile, you're part of the "emotional contagion" industry

It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...

ANALYSIS

Sustainability in Drinks - Scoring Points

This month, Ben Cooper considers the need for healthy competition among drinks companies when it comes to driving industry-wide sustainability....

BLOG

Starbucks' new craft - beer-flavoured coffee

Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....

just-drinks homepage



Forgot your password?