Blog: James WilmoreIs Shakespeare to blame for binge-drinking?

James Wilmore | 27 March 2014

Health campaigners have long bemoaned the fact that many forms of popular culture – films, TV, music – glamourise getting drunk. 

The other issue, for those with concerns about alcohol consumption levels, is that these mediums rarely show the consequences of over-indulging. England's Chief Medical Officer, Professor Dame Sally Davies, was blowing this particular trumpet today, in her annual report

“In popular culture, drinking alcohol to excess is sometimes portrayed as ‘normal behaviour,” the report said. “Drunkenness is also commonly depicted without negative consequences in popular films and is frequently mentioned in contemporary popular music.” 

But it's not just naughty modern-day musicians and film producers, it's an historic issue, according to Prof Davies. 

None other than William Shakespeare was also guilty of such behaviour. “This is not necessarily a problem solely of modern culture: every one of Shakespeare’s plays mentions alcohol, yet there are rather fewer mentions of the negative health consequences of excess consumption,” Davies says in her report. 

A new enemy then for the health lobby? History's most irresponsible playwright: Shakespeare. 

BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

BLOG

[Checks watch] “I best be heading home”

It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....

BLOG

just-drinks closed for Easter

just-drinks is now closed for the Easter weekend....

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

just-drinks homepage



Forgot your password?