Blog: Is Shakespeare to blame for binge-drinking?

James Wilmore | 27 March 2014

Health campaigners have long bemoaned the fact that many forms of popular culture – films, TV, music – glamourise getting drunk. 

The other issue, for those with concerns about alcohol consumption levels, is that these mediums rarely show the consequences of over-indulging. England's Chief Medical Officer, Professor Dame Sally Davies, was blowing this particular trumpet today, in her annual report

“In popular culture, drinking alcohol to excess is sometimes portrayed as ‘normal behaviour,” the report said. “Drunkenness is also commonly depicted without negative consequences in popular films and is frequently mentioned in contemporary popular music.” 

But it's not just naughty modern-day musicians and film producers, it's an historic issue, according to Prof Davies. 

None other than William Shakespeare was also guilty of such behaviour. “This is not necessarily a problem solely of modern culture: every one of Shakespeare’s plays mentions alcohol, yet there are rather fewer mentions of the negative health consequences of excess consumption,” Davies says in her report. 

A new enemy then for the health lobby? History's most irresponsible playwright: Shakespeare. 

ANALYSIS

The President-Elect Trump effect on alcohol, the draw of local spirits and the vital role of the IR director - The just-drinks Analyst

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?