Blog: Is Permanis becoming a valuable target?

Michelle Russell | 8 July 2011

It seems that acquisition-busy Asahi Holdings may have a fight on its hands if it wants to secure its latest target, Permanis.

Kuala Lumpur-based CI Holdings confirmed yesterday (7 July) that an offer price made by Asahi Group Holdings for its subsidiary Permanis was too low. The company has not denied the possibility of selling Permanis, but said it is consistently on the lookout for opportunities to further optimise shareholder value.

And why not. Permanis is PepsiCo's bottler in Malaysia. In July last year, PepsiCo extended the rights of Permanis for manufacturing and selling its beverages in Malaysia to ten years until 30 June 2020. In their three years together, the firms have introduced three new PepsiCo brands, namely Tropicana Twister, 7-Up Revive and Mountain Dew, to the Malaysian market, all of which have been received well.

So, there is no reason why CI Holdings would not hold out for a decent price. And it's not like Asahi can't afford it. Despite making two purchases this week, the firm has an overseas M&A warchest valued at US$4.9bn.

But if Asahi is intent on making Permanis its third acquisition in one week, it may need to up its offer. CI Holdings clearly has a figure in mind and does not appear prepared to part with its subsidiary for just any sum.

 


BLOG

Measuring up fake wine

Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...

BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

just-drinks homepage



Forgot your password?