Blog: Is PepsiCo now leading the "green" field?

Michelle Russell | 16 March 2011

PepsiCo yesterday (15 March) unveiled a PET bottle made entirely of plant material, which it claims beats the technology of rival The Coca-Cola Co.

Two years ago, Coca-Cola introduced the PlantBottle, made using 30% plant-based materials, specifically sugar-cane waste. In comparison, PepsiCo's bottle will be 100% made from plant waste.

With global soft drinks firms all pointing to commodity headwinds causing potential problems in 2011, are we now going to see the likes of Danone and Nestle follow suit?


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?