Blog: Is PepsiCo now leading the "green" field?
Michelle Russell | 16 March 2011
PepsiCo yesterday (15 March) unveiled a PET bottle made entirely of plant material, which it claims beats the technology of rival The Coca-Cola Co.
Two years ago, Coca-Cola introduced the PlantBottle, made using 30% plant-based materials, specifically sugar-cane waste. In comparison, PepsiCo's bottle will be 100% made from plant waste.
With global soft drinks firms all pointing to commodity headwinds causing potential problems in 2011, are we now going to see the likes of Danone and Nestle follow suit?
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Why sports drinks fail to ride the Olympic wave
- The future of drinks flavours - Consumer Trends
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo investment paying off for Captain Morgan
- "We're not complacent about Brexit" - Diageo
- Diageo job cut figures "likely overstated"
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends