Blog: Olly WehringIs Diageo looking to sell Guinness? What about now? Now? Now?

Olly Wehring | 12 January 2011

Okay, okay. We all know that January is traditionally a pretty quiet month in the drinks industry. It must be all that counting of money that's keeping you folks out of mischief.

But, must we really resort to dredging up stale old rumours to stoke the fires of speculation? Reports out of South Africa today (12 January) have suggested that Diageo is mulling the sale of Guinness yet again - this time, SABMiller is the grateful recipient of the beer brand.

Time was, not so long ago, that Paul Walsh had to field the 'are you looking to sell off Guinness' question at every half-year results conference.

Last month's announcement by Diageo that it has created a global beer category unit should really head off speculation like this at the pass.

I guess the quiet of January encourages the mind to wander.


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?