Blog: Is Diageo looking to sell Guinness? What about now? Now? Now?
Olly Wehring | 12 January 2011
Okay, okay. We all know that January is traditionally a pretty quiet month in the drinks industry. It must be all that counting of money that's keeping you folks out of mischief.
But, must we really resort to dredging up stale old rumours to stoke the fires of speculation? Reports out of South Africa today (12 January) have suggested that Diageo is mulling the sale of Guinness yet again - this time, SABMiller is the grateful recipient of the beer brand.
Time was, not so long ago, that Paul Walsh had to field the 'are you looking to sell off Guinness' question at every half-year results conference.
Last month's announcement by Diageo that it has created a global beer category unit should really head off speculation like this at the pass.
I guess the quiet of January encourages the mind to wander.
The long-running spat between US and Czech brewers has stepped up a notch after the Czech president described American beer as “filthy water” this week....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
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