Olly Wehring

Is Diageo looking to sell Guinness? What about now? Now? Now?

By: Olly Wehring - 12 January 2011 15:20

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Okay, okay. We all know that January is traditionally a pretty quiet month in the drinks industry. It must be all that counting of money that's keeping you folks out of mischief.

But, must we really resort to dredging up stale old rumours to stoke the fires of speculation? Reports out of South Africa today (12 January) have suggested that Diageo is mulling the sale of Guinness yet again - this time, SABMiller is the grateful recipient of the beer brand.

Time was, not so long ago, that Paul Walsh had to field the 'are you looking to sell off Guinness' question at every half-year results conference.

Last month's announcement by Diageo that it has created a global beer category unit should really head off speculation like this at the pass.

I guess the quiet of January encourages the mind to wander.

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Is Diageo looking to sell Guinness? What about now? Now? Now?

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