Blog: Olly WehringIs Bourbon shortage a marketing ploy?

Olly Wehring | 20 May 2014

A year ago, I professed to being confused about a press release from the owner of the Buffalo Trace Bourbon brand, The Sazerac Co, that warned that its stocks were running low.

Then, earlier this month, Sazerac issued another statement, claiming there is still “no end in sight” to Bourbon shortages.

My question to you, dear reader: How cynical are you, really?

As cynical as this journalist interviewing the head of Sazerac, Mark Brown?

Sectors: Spirits

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?