Blog: Is Bourbon shortage a marketing ploy?
Olly Wehring | 20 May 2014
A year ago, I professed to being confused about a press release from the owner of the Buffalo Trace Bourbon brand, The Sazerac Co, that warned that its stocks were running low.
Then, earlier this month, Sazerac issued another statement, claiming there is still “no end in sight” to Bourbon shortages.
My question to you, dear reader: How cynical are you, really?
As cynical as this journalist interviewing the head of Sazerac, Mark Brown?
In the latest of his consumer trends articles, Ben Cooper highlights the potential still on offer for drinks companies from the Baby Boomers out there....
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
Earlier today, Pernod Ricard reported a 7% rise in sales in the six months to the end of December. Here's a look at the performance of the company's major spirits, wine and Champagne brands in the yea...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
Pernod Ricard has upped its focus on the US spirits market, through a "simplification" of its regional structure in the Americas, and has readied a raft of executive switches that sees several changes...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Pernod Ricard 's first-half results - Preview
- Carlsberg's Q4 & full-year results - Preview
- Pernod Ricard's H1 performance by region - Focus
- Carlsberg's full-year performance by region
- Heineken's FY performance by region - Focus
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- SABMiller's Europe chief to join Britvic board
- Asahi Group to buy Grolsch, Peroni from SABMiller