Blog: Is Bourbon shortage a marketing ploy?
Olly Wehring | 20 May 2014
A year ago, I professed to being confused about a press release from the owner of the Buffalo Trace Bourbon brand, The Sazerac Co, that warned that its stocks were running low.
Then, earlier this month, Sazerac issued another statement, claiming there is still “no end in sight” to Bourbon shortages.
My question to you, dear reader: How cynical are you, really?
As cynical as this journalist interviewing the head of Sazerac, Mark Brown?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Spencerfield Spirit Co has added another flavour to its Edinburgh Gin liqueur range....
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1
- Smirnoff Ice gets India launch