Blog: Is Bourbon shortage a marketing ploy?
Olly Wehring | 20 May 2014
A year ago, I professed to being confused about a press release from the owner of the Buffalo Trace Bourbon brand, The Sazerac Co, that warned that its stocks were running low.
Then, earlier this month, Sazerac issued another statement, claiming there is still “no end in sight” to Bourbon shortages.
My question to you, dear reader: How cynical are you, really?
As cynical as this journalist interviewing the head of Sazerac, Mark Brown?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
Diageo is looking to crack India's RTD market with the launch of Smirnoff Ice and its stronger variant, Smirnoff Black, in the country. ...
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
The Lakes Distillery has launched the first product to be distilled at its northern England stills, a mid-priced gin that uses ingredients from the Cumbrian countryside....
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- TWE unveils Penfolds range after CEO's "bold move"