Blog: Olly WehringIs Ashes fever getting to the Aussies?

Olly Wehring | 20 October 2006

Interesting to see the Australians squabbling among themselves ahead of next month’s Ashes series.

Alas, it’s not Shane Warne and Glenn McGrath bickering over who should bowl from which end, but the country’s two biggest brewers arguing over so-called “ambush marketing” surrounding the Ashes, world cricket’s longest and deepest rivalry.

Last week, Foster’s Group, which is a major sponsor of the national association Cricket Australia, accused arch-rival Lion Nathan of “ambush marketing” with its own sponsorship of a nationwide beach cricket tournament.

A Foster’s executive even went as far as labelling Lion’s behaviour as “un-Australian”.

Both Foster’s and Lion have tried to downplay the row. A Foster’s spokesman told just-drinks the spat was “a storm in a teacup” while his counterpart at Lion said he didn’t want to “fuel the issue further” by commenting.

Leaving aside the unlikelihood of Australian beer drinkers confusing beach cricket with the Ashes and Foster’s apparent over-sensitivity on the issue, as unashamed Englishmen we at just-drinks have allowed ourselves a wry smile at the bickering between our Australian cousins. Not because we see it as a sign of Australian nerves ahead of the English holders of the Ashes defending the little urn Down Under, but because, deep down, we’re a tad worried the Aussies are going to win it back.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?