Blog: Is Ashes fever getting to the Aussies?
Olly Wehring | 20 October 2006
Interesting to see the Australians squabbling among themselves ahead of next month’s Ashes series.
Alas, it’s not Shane Warne and Glenn McGrath bickering over who should bowl from which end, but the country’s two biggest brewers arguing over so-called “ambush marketing” surrounding the Ashes, world cricket’s longest and deepest rivalry.
Last week, Foster’s Group, which is a major sponsor of the national association Cricket Australia, accused arch-rival Lion Nathan of “ambush marketing” with its own sponsorship of a nationwide beach cricket tournament.
A Foster’s executive even went as far as labelling Lion’s behaviour as “un-Australian”.
Both Foster’s and Lion have tried to downplay the row. A Foster’s spokesman told just-drinks the spat was “a storm in a teacup” while his counterpart at Lion said he didn’t want to “fuel the issue further” by commenting.
Leaving aside the unlikelihood of Australian beer drinkers confusing beach cricket with the Ashes and Foster’s apparent over-sensitivity on the issue, as unashamed Englishmen we at just-drinks have allowed ourselves a wry smile at the bickering between our Australian cousins. Not because we see it as a sign of Australian nerves ahead of the English holders of the Ashes defending the little urn Down Under, but because, deep down, we’re a tad worried the Aussies are going to win it back.
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Why has Heineken made a Formula 1 U-turn?
- Interview - Seedlip founder, Ben Branson
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard gives Beefeater packaging revamp
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview