Blog: Iron Maiden man not so super with his Trooper
James Wilmore | 29 August 2014
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty.
When he's not piloting aeroplanes in his spare time, the Nottinghamshire-born singer can be found promoting the band's phenomenally successful award-winning beer Trooper. Launched in March last year and brewed by Robinson's, the 4.8% abv brew has reportedly sold five million pints in its first year. It is also being sold in around 30 countries globally.
In the latest bit of PR for the brand, here's Dickinson being taught how to get Trooper from the barrel to a glass... with hilarious consequences.
Sectors: Beer & cider
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
Miller Brands, the UK unit of SABMiller, has a launched a new 75cl bottle for its Peroni lager brand. ...
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1