Blog: Iron Maiden man not so super with his Trooper
James Wilmore | 29 August 2014
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty.
When he's not piloting aeroplanes in his spare time, the Nottinghamshire-born singer can be found promoting the band's phenomenally successful award-winning beer Trooper. Launched in March last year and brewed by Robinson's, the 4.8% abv brew has reportedly sold five million pints in its first year. It is also being sold in around 30 countries globally.
In the latest bit of PR for the brand, here's Dickinson being taught how to get Trooper from the barrel to a glass... with hilarious consequences.
Sectors: Beer & cider
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A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
Brewers including Anheuser-Busch InBev, SABMiller and Heineken are to offer calorie counts and ingredients for their beers in Europe....
It is with great sadness that I announce that just-drinks' deputy editor, James Wilmore, will be leaving us next month....
It was a throwaway aside in a conversation about marketing spend....
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