Blog: Iron Maiden man not so super with his Trooper

James Wilmore | 29 August 2014

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. 

When he's not piloting aeroplanes in his spare time, the Nottinghamshire-born singer can be found promoting the band's phenomenally successful award-winning beer Trooper. Launched in March last year and brewed by Robinson's, the 4.8% abv brew has reportedly sold five million pints in its first year. It is also being sold in around 30 countries globally. 

In the latest bit of PR for the brand, here's Dickinson being taught how to get Trooper from the barrel to a glass... with hilarious consequences. 

 

 

Sectors: Beer & cider

ANALYSIS

Brazil still in the game for Anheuser-Busch InBev - just On Call

Brazil still offers a tremendous amount of opportunity, according to Anheuser-Busch InBev's CEO Carlos Brito. ...

BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

ANALYSIS

Focus - Diageo's FY Performance by Brand

Yesterday, Diageo reported a lift in full-year net profits on flat sales and dipping volumes. Here just-drinks takes a look at the performance of the group's brands:...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?