Blog: Introducing the wider world to 'share of throat'
Olly Wehring | 24 February 2014
When The Coca-Cola Co reported sliding sales and profits for 2013 last week, the media here in the UK wanted to speak to someone in the know about the performance.
So, they came to me.
Head to around 42:45 to hear me being interviewed on BBC Radio Five Live on Wednesday, and marvel at their reaction to the phrase "share of throat".
That'll learn 'em.
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....
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