Blog: Olly WehringIntroducing a high point in just-drinks' research offerings

Olly Wehring | 28 August 2007

The title of this blog entry is not simply a play on words - we are genuinely excited here to finally introduce the addition of Zenith International's range of research reports.

Zenith's strengths lie firmly in the soft drinks sectors, with bottled water and functional soft drinks being two of their strongest areas of research. We've put ten of their reports live for now, but you can expect a lot more over the coming weeks. We also have plans to work with them editorially, so watch this space for more Zenith content serving up soon.

Whether or not you are familiar with Zenith, since the company formed in 1991 they've carved out a strong reputation as leading drinks industry consultants with the FT recognising them as "Europe's leading drinks consultancy".

It's good to have them on board.


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...


And, then he goes and spoils it all by saying something stupid like “I'm thinking of buying SABMiller”

Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...


A good book and a glass of wine - Keeping marketing simple

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......

just-drinks homepage

Forgot your password?