Blog: Olly WehringIntroducing a high point in just-drinks' research offerings

Olly Wehring | 28 August 2007

The title of this blog entry is not simply a play on words - we are genuinely excited here to finally introduce the addition of Zenith International's range of research reports.

Zenith's strengths lie firmly in the soft drinks sectors, with bottled water and functional soft drinks being two of their strongest areas of research. We've put ten of their reports live for now, but you can expect a lot more over the coming weeks. We also have plans to work with them editorially, so watch this space for more Zenith content serving up soon.

Whether or not you are familiar with Zenith, since the company formed in 1991 they've carved out a strong reputation as leading drinks industry consultants with the FT recognising them as "Europe's leading drinks consultancy".

It's good to have them on board.


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