Blog: Innocent eyeing Europe for profit growth
Michelle Russell | 2 June 2010
A ramp up of investment overseas is understandable I guess for smoothie maker Innocent Drinks, given the decline in sales of smoothies in the UK in the last 12 months.
Looking at Fresh Trading’s 2009 results, the parent group of Innocent narrowed its losses and increased sales last year, boosted by significant investment outside of the UK.
However, in the UK Innocent saw its profits almost halved during the year, to GBP5.7m from GBP10.9m in 2008. Sales slipped to GBP96.5m from GBP98.9m.
No wonder then that the firm is looking elsewhere to earn some cash.
The company looks set to become more reliant on European markets now for growth as smoothie sales in the UK run out of track, at least in the short-term.
The Coca-Cola Co’s cash can only help boost the firm's presence in export markets...
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Bacardi names new global communications head
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row