Innocent co-founder discusses sale to Coca-Cola Co

By: James Wilmore - 25 February 2013 10:38

Could this be the end of an era? The founders of UK smoothie maker Innocent revealed on Friday that they are effectively giving up ownership of the firm to the Coca-Cola Co.

Richard Reed confirmed that he and his fellow Innocent co-founders will step down from running the company on a "day-to-day basis". But, the smoothie maker will still be run by "Innocent people", he said.

The UK group first sold a stake to Coca-Cola in 2009.

Reed has recorded a video message about the deal, which can be viewed below.