Blog: Ing-ger-lund - Oh well, let's have a beer anyway
Chris Brook-Carter | 15 June 2004
Sunday’s English disappointment against France in Euro 2004 left at least one group of Brits with a smile on the face – and no, we don’t mean the Scottish.
Supermarkets in England sold around 20m pints of beer in the run-up to the big game, with Tesco selling 2m cases of beer in the week leading up to the game and 700,000 at the weekend alone. Asda registered record sales, and stocked up on an extra 1.5m cases of beer.
Scotland and Wales toasted their sense of schadenfreude – neither country qualified for the tournament – by pushing their beer sales upward for the weekend as well.
Your lowly scribe can certainly sympathise with other England fans at their desire to drown their sorrows, but chances are sales will continue to rise as England progresses to the final on 4 July.
Any takers for that bet?
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- How craft beer has shattered its US shackles
- Ashwagandha - The next functional drinks trend?
- New CEO sparks optimism at Coca-Cola - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- BrewDog moves into spirits with LoneWolf launch
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Johnnie Walker Bourbon Cask & Rye Finish - NPD
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report