Blog: Ing-ger-lund - Oh well, let's have a beer anyway
Chris Brook-Carter | 15 June 2004
Sunday’s English disappointment against France in Euro 2004 left at least one group of Brits with a smile on the face – and no, we don’t mean the Scottish.
Supermarkets in England sold around 20m pints of beer in the run-up to the big game, with Tesco selling 2m cases of beer in the week leading up to the game and 700,000 at the weekend alone. Asda registered record sales, and stocked up on an extra 1.5m cases of beer.
Scotland and Wales toasted their sense of schadenfreude – neither country qualified for the tournament – by pushing their beer sales upward for the weekend as well.
Your lowly scribe can certainly sympathise with other England fans at their desire to drown their sorrows, but chances are sales will continue to rise as England progresses to the final on 4 July.
Any takers for that bet?
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the alcohol category in 2017
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Wm Grant names Victor Jerez business director
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends