Blog: Chris Brook-CarterIng-ger-lund - Oh well, let's have a beer anyway

Chris Brook-Carter | 15 June 2004

Sunday’s English disappointment against France in Euro 2004 left at least one group of Brits with a smile on the face – and no, we don’t mean the Scottish.

Supermarkets in England sold around 20m pints of beer in the run-up to the big game, with Tesco selling 2m cases of beer in the week leading up to the game and 700,000 at the weekend alone. Asda registered record sales, and stocked up on an extra 1.5m cases of beer.

Scotland and Wales toasted their sense of schadenfreude – neither country qualified for the tournament – by pushing their beer sales upward for the weekend as well.

Your lowly scribe can certainly sympathise with other England fans at their desire to drown their sorrows, but chances are sales will continue to rise as England progresses to the final on 4 July.

Any takers for that bet?


BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?