Blog: Ing-ger-lund - Oh well, let's have a beer anyway
Chris Brook-Carter | 15 June 2004
Sunday’s English disappointment against France in Euro 2004 left at least one group of Brits with a smile on the face – and no, we don’t mean the Scottish.
Supermarkets in England sold around 20m pints of beer in the run-up to the big game, with Tesco selling 2m cases of beer in the week leading up to the game and 700,000 at the weekend alone. Asda registered record sales, and stocked up on an extra 1.5m cases of beer.
Scotland and Wales toasted their sense of schadenfreude – neither country qualified for the tournament – by pushing their beer sales upward for the weekend as well.
Your lowly scribe can certainly sympathise with other England fans at their desire to drown their sorrows, but chances are sales will continue to rise as England progresses to the final on 4 July.
Any takers for that bet?
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