Blog: James WilmoreIndustry challenges 'Fed Up' facts

James Wilmore | 23 May 2014

A new documentary attacking the US food, drinks and sugar industry has been causing waves since its release earlier this month. 

'Fed Up', executive produced by Oscar winner Laurie David and directed by Stephanie Soechtig, appears to lay the blame for the country's obesity crisis, particularly among children, at the feet of food and drinks producers and 'Big Sugar'. It's billed as "the film the food industry doesn't want you to see". 

The powerful trailer for the documentary, narrated by TV journalist Katie Couric, can be viewed above. 

However, the US food and drinks industry has been fighting back. A website put together by the Grocery Manufacturers Association, mimicking the film's official website, invites users to take a quiz, challenging some of the "facts" presented in 'Fed Up'

But some observers have suggested the film will do for childhood obesity what 'An Inconvenient Truth' did for climate change. 

'Fewer floods and droughts for healthy kids' - that sounds like a reasonable political mantra. 

 

 

 

Sectors: Soft drinks

COMMENT

Comment - Soft Drinks & Bottled Water - Will the Sweetener Battle turn Sour?

Following the announcement that PepsiCo is dropping aspartame from its diet cola in the US, Drinksinfo's Ray Rowlands analyses the potential effect this could have on the country's soda market in gene...

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

COMMENT

Comment - Have Beverages Entered a New Age of Virtual Advertising?

The camera soars low over fields of spiked agave plants, past workers toiling under the hot Mexican sun. You turn your head as you drift into the hold of a truck. Suddenly you're in a bustling Tequila...

BLOG

just-drinks closed for May Day

On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK....

NEWS

The Coca-Cola Co promotes North America chief

The Coca-Cola Co has promoted its North American head as the regional unit faces up to switching consumer trends....

BLOG

Bruichladdich master distiller Jim McEwan - one of the Scotch greats

To London yesterday evening for what turned out to be quite a treat of a whisky tasting....

just-drinks homepage



Forgot your password?