Blog: Industry challenges 'Fed Up' facts

James Wilmore | 23 May 2014

A new documentary attacking the US food, drinks and sugar industry has been causing waves since its release earlier this month. 

'Fed Up', executive produced by Oscar winner Laurie David and directed by Stephanie Soechtig, appears to lay the blame for the country's obesity crisis, particularly among children, at the feet of food and drinks producers and 'Big Sugar'. It's billed as "the film the food industry doesn't want you to see". 

The powerful trailer for the documentary, narrated by TV journalist Katie Couric, can be viewed above. 

However, the US food and drinks industry has been fighting back. A website put together by the Grocery Manufacturers Association, mimicking the film's official website, invites users to take a quiz, challenging some of the "facts" presented in 'Fed Up'

But some observers have suggested the film will do for childhood obesity what 'An Inconvenient Truth' did for climate change. 

'Fewer floods and droughts for healthy kids' - that sounds like a reasonable political mantra. 

 

 

 

Sectors: Soft drinks

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

NEWS

Coca-Cola European Partners reduces UK Fanta Orange sugar content

Coca-Cola European Partners has lowered the sugar content of Fanta Orange by a third in the UK to bring the product under the threshold of the country's pending sugar tax....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?