Blog: Industry challenges 'Fed Up' facts
James Wilmore | 23 May 2014
A new documentary attacking the US food, drinks and sugar industry has been causing waves since its release earlier this month.
'Fed Up', executive produced by Oscar winner Laurie David and directed by Stephanie Soechtig, appears to lay the blame for the country's obesity crisis, particularly among children, at the feet of food and drinks producers and 'Big Sugar'. It's billed as "the film the food industry doesn't want you to see".
The powerful trailer for the documentary, narrated by TV journalist Katie Couric, can be viewed above.
However, the US food and drinks industry has been fighting back. A website put together by the Grocery Manufacturers Association, mimicking the film's official website, invites users to take a quiz, challenging some of the "facts" presented in 'Fed Up'.
But some observers have suggested the film will do for childhood obesity what 'An Inconvenient Truth' did for climate change.
'Fewer floods and droughts for healthy kids' - that sounds like a reasonable political mantra.
Sectors: Soft drinks
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- How the can has a part to play in beer's future
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- Why sports drinks fail to ride the Olympic wave
- It isn't just men who like beer - Comment
- Diageo Australia's commercial head to step down
- Stoli Group CEO Rob Cullins to step down
- William Grant sees 2015 sales, profits lift
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo merges US, Canada spirits units
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends