Blog: Industry challenges 'Fed Up' facts
James Wilmore | 23 May 2014
A new documentary attacking the US food, drinks and sugar industry has been causing waves since its release earlier this month.
'Fed Up', executive produced by Oscar winner Laurie David and directed by Stephanie Soechtig, appears to lay the blame for the country's obesity crisis, particularly among children, at the feet of food and drinks producers and 'Big Sugar'. It's billed as "the film the food industry doesn't want you to see".
The powerful trailer for the documentary, narrated by TV journalist Katie Couric, can be viewed above.
However, the US food and drinks industry has been fighting back. A website put together by the Grocery Manufacturers Association, mimicking the film's official website, invites users to take a quiz, challenging some of the "facts" presented in 'Fed Up'.
But some observers have suggested the film will do for childhood obesity what 'An Inconvenient Truth' did for climate change.
'Fewer floods and droughts for healthy kids' - that sounds like a reasonable political mantra.
Sectors: Soft drinks
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"