Blog: Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi
James Wilmore | 10 July 2014
I'd imagine the term "hippie" is rarely used in a positive way in business circles.
The image of a bearded, long-haired counter-culture figure is anathema to the staid, straight-laced nature of much of the corporate world.
But it seems these days, a surprising number of business leaders began life embracing what might be seen as the "hippie" culture.
Steve Jobs, the late co-founder of Apple who experimented with LSD in his younger days, is the obvious example. Richard Branson, who still sports long hair and a beard, is another.
One other addition to the list could well be PepsiCo's CEO Indra Nooyi. The soft drinks and snacks guru was described as a "hippie" last week, during an introduction for a Q&A for the Aspen Institiute in the US.
Nooyi appeared to accept this description, based on the fact she used to play guitar in a band and, according to host David Bradley, "has been spotted walking bare feet in the Pepsi(Co) offices".
However, despite her previous tendencies, Nooyi was quick to correct Bradley when he referred to the company she leads as just "Pepsi", instead of PepsiCo. No doubt, Nooyi is particularly sensitive on the issue, bearing in mind the on-going efforts of investor Nelson Peltz to split the group in two.
Whether her peace-loving attitude extends to Mr Peltz may be a matter of some debate.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Job cuts not the whole story at AB InBev - Comment
- The decline of the flagship beer brand - Comment
- Craft spirits shake-out will be just the beginning
- Concha y Toro's Q2 by region, brand - Focus
- A step forward in alcohol research? ISFAR 191
- Diageo revamps Gordon's gin bottle in UK
- AB InBev to cull 5,500 jobs after SABMiller buy
- Pernod deal rescues Corby's FY
- Craft Brew Alliance poised for AB InBev takeover?
- Beam Suntory's Bowmore 10 Year Old - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages