Blog: InBev UK, you cheeky little monkeys
Olly Wehring | 27 August 2008
If you saw this news piece from last week, you may have noticed that InBev is looking to bring the abv of its Stella Artois brand in the UK in line in both the on- and the off-trade.
The initial statement from InBev said that the company will "harmonise" Stella's abv across the board in the country, at 5.0%. A little digging led to the discovery that, in the on-trade, Stella is available at 5.1%, while in the off-trade, it's a slightly stronger 5.2%.
"By harmonising the abv, we are providing the consumer with clarity and this will allow consumers to enjoy a consistent strength lager at home or in the pub," said InBev UK's president, Stuart MacFarlane, at the time.
A little more digging revealed that, by lowering the abv, InBev can look forward to lower excise on Stella - for beer, it's GBP14.96 for every 1% of strength per 100 litres.
Those of you with half-decent memories, meanwhile, will remember this story from earlier this month, in which InBev said it was "reluctantly" having to raise the prices of its beers in the UK.
A call into InBev about the matter resulted in silence: "We do not discuss details of our production costs or commercial arrangements," MacFarlane told us.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Diageo Australia's commercial head to step down
- Johnnie Walker's Bourbon bent "coincidental"
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends