Blog: Illicit stills and a dose of patriotism
Andy Morton | 6 February 2013
Moonshine operations are on the rise in Oklahoma, but one newspaper is firmly behind the illegal liquor merchants.
“Distilling moonshine for personal use is a God-given, American right,” the Oklahoma Daily thundered until it was red, white and blue in the face. Apparently, those meddling “wig-wearing” politicians refuse to drop the moonshine tax, much to the Daily's annoyance. As it says, “Would we tax a backyard vegetable garden or chicken coop making eggs?”
Last year, an analyst told me that Russia's low-value vodka makers are finding consumers either trading up to premium spirits or falling down into the illegal, non-taxed sector. With US beverage companies seemingly more fixated on premiumisation than ever, perhaps Oklahoma's moonshiners will find their customer base increasing correspondingly.
Then those wig-wearers might have something to worry about.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"