Blog: If Carlsberg ran cinemas...
Chris Mercer | 9 November 2010
Sometimes the old-fashioned methods are the best, as Carlsberg knows only too well judging by its exploits in the UK last week.
The brewer recruited model and television presenter Kelly Brook to hand out free lagers at a London cinema. Naturally, Brook was kitted out in a tiny red jumpsuit, complete with heels - proving the success of that old formula: hot woman - clothes + product = happy consumer.
Perhaps the stunt was Carlsberg's little way of saying cheers to UK consumers. The country's beer market may have suffered its worst quarterly decline in at least 13 years in the three months to the end of September, but Carlsberg managed to eke out the slimmest of volume sales increases during the same period.
Carlsberg said today that its beer volumes in Northern and Western Europe rose by 1% on a like-for-like basis in the third quarter of 2010, driven by the UK and Poland. The brewer said that it increased market share figures for the UK, but it did not give specific sales figures for the country.
Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Comment - Beer - What’s in a (Brand) Name?
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- Molson Coors CEO exit - Mega-Merger on hold?
- ASA bans Jägermeister TV ad
- Diageo silent over Shuijingfang writedown report
- Diageo boosts exec committee
- Diageo bags Facebook unit boss as director
- Britvic promotes GB marketing head to global post