Blog: Icy relations
Chris Brook-Carter | 6 August 2004
Newfoundland's Iceberg Vodka Corp – whose base ingredient is water harvested from icebergs - has angered operators who take tourists iceberg spotting. The barrage of gunshots or chainsaws has apparently shocked many tourists as harvesters break icebergs apart from barges and tugboats.
Visitors from around the globe pay to see icebergs up close, and are somewhat horrified to see them pulverised to make vodka.
Although duly licensed, harvesters will now avoid tourists to defuse conflicts between the growing vodka industry and tourism in a region devastated by the demise of the northern cod fishery.
Iceberg Vodka produced CDN$30m worth of vodka last year, and is licensed to harvest up to 500,000 tonnes of iceberg annually, equal to one iceberg. The bergs – quite wonderfully called ‘growlers’ – break off from larger ones and are gathered along Newfoundland’s coast while drifting south from the Arctic through the North Atlantic.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"