Blog: Chris Brook-CarterIcy relations

Chris Brook-Carter | 6 August 2004

Newfoundland's Iceberg Vodka Corp – whose base ingredient is water harvested from icebergs - has angered operators who take tourists iceberg spotting. The barrage of gunshots or chainsaws has apparently shocked many tourists as harvesters break icebergs apart from barges and tugboats.

Visitors from around the globe pay to see icebergs up close, and are somewhat horrified to see them pulverised to make vodka.

Although duly licensed, harvesters will now avoid tourists to defuse conflicts between the growing vodka industry and tourism in a region devastated by the demise of the northern cod fishery.

Iceberg Vodka produced CDN$30m worth of vodka last year, and is licensed to harvest up to 500,000 tonnes of iceberg annually, equal to one iceberg. The bergs – quite wonderfully called ‘growlers’ – break off from larger ones and are gathered along Newfoundland’s coast while drifting south from the Arctic through the North Atlantic.


BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

just-drinks homepage



Forgot your password?