Blog: I suppose a Shag's out of the question?
Chris Brook-Carter | 6 June 2005
An Aussie parliamentarian has taken exception to a bottled beer called “Shag.” Grant McBride, the New South Wales Gaming and Racing Minister, is pushing for a ban of the Dutch-made premium lager.
Quoting a dictionary definition of “shag” as “an act or instance of sexual intercourse”, McBride told The Sun Herald newspaper he was “outraged by this product.”
Ads for the beer show a bottle of Shag on the backseat of a car accompanied by the caption: “Fancy a Shag?”
“To name the product Shag links it directly with sexual intercourse - and that’s not on,” McBride said. “It is irresponsible to link alcohol and sex so blatantly. It flies in the face of safe sex and responsible drinking campaigns that various governments have been advocating for the last 20 years.”
A spokeswoman for Shag’s Australian distributor, the Kollaras Group, defended the name. “It’s named after a shag, the bird, which features on the label,” she said.
So, do I fancy “either of two marine birds of Europe and North Africa, related to the cormorant”?
Erm, no thanks, you’re alright.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- The end is nigh for Global Travel Retail - Comment
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard's Q1 results - Preview
- A Keeper of the Quaich writes - Editor's Viewpoint
- Diageo most at risk to Thai alcohol ban - analyst
- Constellation sells Canadian wine unit for US$761m
- Jobs at new India hub won't affect staff - Diageo
- Stumbling UK Pound prompts Conviviality price hike
- Pernod Ricard cheers US move to ease Cuban limits
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends