Blog: I suppose a Shag's out of the question?
Chris Brook-Carter | 6 June 2005
An Aussie parliamentarian has taken exception to a bottled beer called “Shag.” Grant McBride, the New South Wales Gaming and Racing Minister, is pushing for a ban of the Dutch-made premium lager.
Quoting a dictionary definition of “shag” as “an act or instance of sexual intercourse”, McBride told The Sun Herald newspaper he was “outraged by this product.”
Ads for the beer show a bottle of Shag on the backseat of a car accompanied by the caption: “Fancy a Shag?”
“To name the product Shag links it directly with sexual intercourse - and that’s not on,” McBride said. “It is irresponsible to link alcohol and sex so blatantly. It flies in the face of safe sex and responsible drinking campaigns that various governments have been advocating for the last 20 years.”
A spokeswoman for Shag’s Australian distributor, the Kollaras Group, defended the name. “It’s named after a shag, the bird, which features on the label,” she said.
So, do I fancy “either of two marine birds of Europe and North Africa, related to the cormorant”?
Erm, no thanks, you’re alright.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Why sports drinks fail to ride the Olympic wave
- How soft drinks can exploit alcohol's loss
- Diageo merges US, Canada spirits units
- Diageo job cut figures "likely overstated"
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo investment paying off for Captain Morgan
- "We're not complacent about Brexit" - Diageo
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends