Blog: Olly WehringI don't actually like journalists...

Olly Wehring | 1 February 2007

It has to be the most frustrating part of a journalist’s job - coming up against a company press spokesperson who clearly neither likes journalists, nor much enjoys speaking to them.

I actually once had a corporate communications executive at one multinational tell me she didn’t even like journalists, which is always encouraging when someone in that position is meant to be the conduit of information between press and company.

In fact, it has definitely got worse over the last four years since I became a journalist. Now, I am not expecting anyone to divulge company secrets over the ‘phone, but people now seem scared to say anything, even when the questions are of a positive nature. And that fear seems to have led to a resentment that we journalists are calling for a comment in the first place.

I usually let these things slide. However, I am in an obtuse mood today, so let me share with you a conversation I had this week with the PR bod at one large company that illustrates this little rant rather well.

just-drinks: “Could you give me some more detail on why the company sees this acquisition as strong complement to its portfolio?”
PR guru: “I wouldn’t like to add to what our president has said.”

Silence

j-d: “What’s your view on why such products are growing in popularity?”
PR guru: “Just that it’s a growing category.”

Silence

A few more questions went the same way before our conversation ended.

I’m so glad to see the subtle arts of communication are still alive and well.

Here endeth the lesson.


BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?