Blog: Olly WehringI don't actually like journalists...

Olly Wehring | 1 February 2007

It has to be the most frustrating part of a journalist’s job - coming up against a company press spokesperson who clearly neither likes journalists, nor much enjoys speaking to them.

I actually once had a corporate communications executive at one multinational tell me she didn’t even like journalists, which is always encouraging when someone in that position is meant to be the conduit of information between press and company.

In fact, it has definitely got worse over the last four years since I became a journalist. Now, I am not expecting anyone to divulge company secrets over the ‘phone, but people now seem scared to say anything, even when the questions are of a positive nature. And that fear seems to have led to a resentment that we journalists are calling for a comment in the first place.

I usually let these things slide. However, I am in an obtuse mood today, so let me share with you a conversation I had this week with the PR bod at one large company that illustrates this little rant rather well.

just-drinks: “Could you give me some more detail on why the company sees this acquisition as strong complement to its portfolio?”
PR guru: “I wouldn’t like to add to what our president has said.”


j-d: “What’s your view on why such products are growing in popularity?”
PR guru: “Just that it’s a growing category.”


A few more questions went the same way before our conversation ended.

I’m so glad to see the subtle arts of communication are still alive and well.

Here endeth the lesson.


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?