Blog: I don't actually like journalists...
Olly Wehring | 1 February 2007
It has to be the most frustrating part of a journalist’s job - coming up against a company press spokesperson who clearly neither likes journalists, nor much enjoys speaking to them.
I actually once had a corporate communications executive at one multinational tell me she didn’t even like journalists, which is always encouraging when someone in that position is meant to be the conduit of information between press and company.
In fact, it has definitely got worse over the last four years since I became a journalist. Now, I am not expecting anyone to divulge company secrets over the ‘phone, but people now seem scared to say anything, even when the questions are of a positive nature. And that fear seems to have led to a resentment that we journalists are calling for a comment in the first place.
I usually let these things slide. However, I am in an obtuse mood today, so let me share with you a conversation I had this week with the PR bod at one large company that illustrates this little rant rather well.
just-drinks: “Could you give me some more detail on why the company sees this acquisition as strong complement to its portfolio?”
PR guru: “I wouldn’t like to add to what our president has said.”
j-d: “What’s your view on why such products are growing in popularity?”
PR guru: “Just that it’s a growing category.”
A few more questions went the same way before our conversation ended.
I’m so glad to see the subtle arts of communication are still alive and well.
Here endeth the lesson.
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
Here are some of the top stories from just-drinks last week, featuring PepsiCo, San Miguel Corp, Stock Spirits and William Grant & Sons....
- Pernod's Portman Group penalty - a coincidence?
- A tobacco analogy soft drinks will want to embrace
- just The Preview - SABMiller's Q1
- Comment - Coke Life: Hit or Miss?
- just Five Years Ago: A-B InBev sells Oriental
- Diageo faces public consultation over W&M sale
- Remy posts Q1 sales drop as Edrington loss bites
- Bacardi to fight US football team legal action
- William Grant silent on Drambuie bid talk
- Pernod Ricard swings at Portman Group