Blog: I don't actually like journalists...
Olly Wehring | 1 February 2007
It has to be the most frustrating part of a journalist’s job - coming up against a company press spokesperson who clearly neither likes journalists, nor much enjoys speaking to them.
I actually once had a corporate communications executive at one multinational tell me she didn’t even like journalists, which is always encouraging when someone in that position is meant to be the conduit of information between press and company.
In fact, it has definitely got worse over the last four years since I became a journalist. Now, I am not expecting anyone to divulge company secrets over the ‘phone, but people now seem scared to say anything, even when the questions are of a positive nature. And that fear seems to have led to a resentment that we journalists are calling for a comment in the first place.
I usually let these things slide. However, I am in an obtuse mood today, so let me share with you a conversation I had this week with the PR bod at one large company that illustrates this little rant rather well.
just-drinks: “Could you give me some more detail on why the company sees this acquisition as strong complement to its portfolio?”
PR guru: “I wouldn’t like to add to what our president has said.”
j-d: “What’s your view on why such products are growing in popularity?”
PR guru: “Just that it’s a growing category.”
A few more questions went the same way before our conversation ended.
I’m so glad to see the subtle arts of communication are still alive and well.
Here endeth the lesson.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Are we about to see a no-alcohol Heineken?
- American whiskey does a vodka - Analysis
- Battle continues for Pernod Ricard in US and China
- A-B InBev's Global Presence - just The Facts
- Concha y Toro's H1 performance - Focus
- Heineken integrates cider and beer
- “New normal” sees Pernod target premium in China
- Diageo strengthens Charmer Sunbelt distribution
- The Glenlivet leapfrogs Glenfiddich
- Pernod Ricard keen to stem Absolut US declines
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review