Blog: I bet Diageo looks good on the dancefloor
Olly Wehring | 23 January 2007
You’ll forgive the slight fuzziness of our output today, I hope. Both myself and news editor, Dean Best, were invited along to a popular music concert in (London) town last night, and the tinnitus has got worse as the day has progressed.
Diageo’s Jamaican lager brand Red Stripe yesterday (22 January) launched ‘Bring It On Back’, a series of gigs to be held around the UK, championing new, up-and-coming bands in unique, intimate venues. For our delectation, we were offered The Rifles at The Shunt Vaults underneath London Bridge train station.
The sight of young Mr News Editor pogoing with the best of them in the moshpit to a tune whose chorus - not unironically - shouts “All I want is a little peace and quiet” was my highlight. And when it comes to music, both Dean and I will always be found down the front.
I must also applaud Diageo’s moves in this direction (although not without noting the role played by the brand’s UK brewer, Wells & Young’s) - the global drinks giant has a fairly staid reputation amongst the drinks bods. To see one of their brands trying something as fresh as this campaign is to be admired, I feel.
Could 2007 finally see Diageo taking its jacket off and ‘getting down with the kids’?
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard Q1 2017 results by region, brand
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- The end is nigh for Global Travel Retail - Comment
- Stumbling UK Pound prompts Conviviality price hike
- Edrington’s The Macallan 40 Year Old - NPD
- Bacardi rolls out new Oakheart rum packs to US
- AB InBev fund ZX Ventures buys homebrew co
- Diageo most at risk to Thai alcohol ban - analyst
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends