Blog: I bet Diageo looks good on the dancefloor
Olly Wehring | 23 January 2007
You’ll forgive the slight fuzziness of our output today, I hope. Both myself and news editor, Dean Best, were invited along to a popular music concert in (London) town last night, and the tinnitus has got worse as the day has progressed.
Diageo’s Jamaican lager brand Red Stripe yesterday (22 January) launched ‘Bring It On Back’, a series of gigs to be held around the UK, championing new, up-and-coming bands in unique, intimate venues. For our delectation, we were offered The Rifles at The Shunt Vaults underneath London Bridge train station.
The sight of young Mr News Editor pogoing with the best of them in the moshpit to a tune whose chorus - not unironically - shouts “All I want is a little peace and quiet” was my highlight. And when it comes to music, both Dean and I will always be found down the front.
I must also applaud Diageo’s moves in this direction (although not without noting the role played by the brand’s UK brewer, Wells & Young’s) - the global drinks giant has a fairly staid reputation amongst the drinks bods. To see one of their brands trying something as fresh as this campaign is to be admired, I feel.
Could 2007 finally see Diageo taking its jacket off and ‘getting down with the kids’?
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform, t...
It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...
Poland is hardly noted for its cider consumption, but all this could be about to change. ...
- CCA - Coca-Cola's Canary in the Mine
- Comment - Hybrid Spirits: Innovation or Laziness?
- just The Preview - Pernod Ricard's Q4 & FY
- Comment - The Race Downhill for Treasury
- just The Preview - Brown-Forman Q1
- Mast-Jägermeister targets UK off-trade boost
- Cognac FY sales slide as China troubles bite
- Champagne will not regain lost ground until 2018
- Brown-Forman unveils Jack Daniel's UK push
- Diageo on track with US$115m Bulleit distillery