Blog: Hunks drink Diet Coke? Shurely shome mishtake
Olly Wehring | 21 February 2007
Late last year, Coca-Cola Enterprises unveiled its ‘three cola strategy’ in the UK. The company said at the time that, with original Coke hooking up with football in the country, Coke Zero would be for the boys, or ‘Bloke Coke’ if you will, while Diet Coke would target the girls.
Diet Coke is returning to its ‘Diet Coke break’ ad campaign, based on ladies admiring a hunky man and toying with cans of the drink. Here’s the new ad in all its glory.
But wait – isn’t that hunky man holding a can of something? It must be Coke Zero, yes? Oh no – our hunk is drinking Diet Coke.
As a red blooded male, I want to fit in with my peers and, at the same time, appear attractive to women. So which Coke should I drink?
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Pernod's mood darkens over India - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- BrewDog moves into spirits with LoneWolf launch
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Portman Group heads to Tesco for new chief exec
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report