Blog: How the other half live...
Olly Wehring | 9 September 2008
Readers, it would appear the bar has been set for your companies when it comes to press trips. The European launch of Johnnie Walker Blue Label King George V – retailing at GBP420 (US$740) per bottle – has brought around 25 consumer journalists to London this week, and just-drinks has been invited along for the two-day ride. The bad news for the likes of our subscribers, however, is that we've been given a taste of how the consumer journalist-side lives... and we quite like it.
The itinerary for the last two days? Check this out:
Accommodation: Two nights at Claridges.
Evening One: Dinner at private dining club Mosimann's, opened exclusively for us.
Day One: Journey downstream on the River Thames from the Tower of London on a 95-ft high sail barge. The day-long trip is book-ended by the exclusive opening of Tower Bridge at the height of both rush hours (0930 and 1715). Whilst onboard, clay pigeon shooting off the side of the boat, hosted by gun company Holland and Holland.
Evening Two: Travel to dining location by fleet of Rolls Royce Phantoms. Dinner hosted at Hampton Court Palace, opened exclusively for us, in the Tudor Great Hall. Return to hotel, again by Rolls Royce Phantom. Bottle of Johnnie Walker Blue Label King George V awaits journalist in his room.
Day Two: Bespoke shirt fitting at Saville Row tailor Ede & Ravenscroft.
All I can say is, if economic times are really as bad as we've heard, then bring on the recession.
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