Blog: How not to interview the Bacardi family
Andy Morton | 16 July 2012
Bats in the belfry
As a journalist, we're charged with asking the difficult questions. Unfortunately, it's very easy to ask the wrong ones.
Late last week, I was at the Savoy in London for the unveiling of Bacardi's 150th anniversary blend. It costs just shy of US$2,000 a bottle and, because the Bacardi family took a personal hand in its blending, some of them were there for the occasion. Which is how I managed to fall into conversation with family patriach Toten Comas Bacardi about the company's long-running court battle with Pernod Ricard over the Havana Club name. (For a crib sheet on the long, but often fascinating, affair, click here.)
Toten was immensely happy that Bacardi can lay claim to sole rights of the trademark in the US and can go ahead with expansion plans that could see Bacardi's version roll out beyond Florida.
For some reason, I decided to follow this line of questioning up by asking him if he thought there was a marked difference between Bacardi's Havana Club and Pernod's. "Ha!" exclaimed Toten. "Night and day, night and day." And with a polite laugh he left me to it, impromtu interview over.
Journalists are taught that they have to ask the stupid questions. But sometimes stupid questions are just that. Stupid questions.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Who should Stock Spirits Acquire?
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Diageo lines up UK innovations push
- Craft is an 'abused' term - Pernod Ricard exec
- Pernod Ricard queries nutritional label use
- SPI Group 'disappointed' over Stolichnaya ruling
- Diageo's Guinness Golden Ale
- Global rum insights - market forecasts, product innovation and consumer trends research
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014
- ALDI 2015: Radically transforming Anglo Saxon grocery markets