Blog: Andy MortonHow many Prosecco brands can you name?

Andy Morton | 17 February 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.

Is he worried about the threat of Prosecco to his company's Champagne brands?

Instead of replying, Ricard asked the inquiring journalist if she could name him three Prosecco brands. The journalist couldn't even manage one, so Ricard asked if she could name three Champagne brands - a far easier proposition.

His point, of course, is that while Prosecco may have the lion's share of growth in sparkling wine, it has yet to back that up with brands than consumers recognise - in the UK at least. To Ricard, who's company owns some of the world's most recognisable brands, that's a major failing - and the reason he doesn't lose much sleep over Prosecco's rise.

Click here to read: Boom time for Prosecco; a segment with a big branding problem

Sectors: Wine

Companies: Pernod Ricard

NEWS

InVivo lines up Baarsma Wine Group purchase

The wine unit of French agricultural co-operative InVivo has announced the acquisition of Netherlands-based Baarsma Wine Group....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

NEWS

Treasury Wine Estates’ Penfolds Max’s - Product Launch

Treasury Wine Estates has unveiled two expressions for the US market under the Penfolds Max's brand name....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?