Blog: Andy MortonHow many Prosecco brands can you name?

Andy Morton | 17 February 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.

Is he worried about the threat of Prosecco to his company's Champagne brands?

Instead of replying, Ricard asked the inquiring journalist if she could name him three Prosecco brands. The journalist couldn't even manage one, so Ricard asked if she could name three Champagne brands - a far easier proposition.

His point, of course, is that while Prosecco may have the lion's share of growth in sparkling wine, it has yet to back that up with brands than consumers recognise - in the UK at least. To Ricard, who's company owns some of the world's most recognisable brands, that's a major failing - and the reason he doesn't lose much sleep over Prosecco's rise.

Click here to read: Boom time for Prosecco; a segment with a big branding problem

Sectors: Wine

Companies: Pernod Ricard

ANALYSIS

The President-Elect Trump effect on alcohol, the draw of local spirits and the vital role of the IR director - The just-drinks Analyst

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?