Blog: Houston (hic), we have (hic) a problem
Olly Wehring | 30 November 2005
It’s all well and good boasting that the drink you’re holding after dinner has been holed up in, say, a Scottish warehouse for 10, 12 or 25 years. A group of Japanese brewers has gone just one small step further, however.
Sake brewers in the Japanese prefecture of Kochi have started preparing this year’s batch of sake rice wine with yeast that spent 10 days on the International Space Station, according to local reports this week.
Nihon Keizai Shimbun said yesterday (29 November) that the drink, known as ‘Space Sake,’ will be ready for global and domestic sales in April.
Ten test tubes of the yeast were launched on the Russian Soyuz rocket on 1 October at a price of JPY12m (US$1m) the Japanese business daily said.
An official for the sake brewers’ association of Kochi was quoted by the paper saying: “Sip it with dreams and romantic ideas in your mind, and you will get the taste of outer space.”
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Has the politics of M&A changed? - Analysis
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Fruit-flavoured beer? Think of the kids - Comment
- IAADFS Duty Free Show of the Americas - Preview
- Diageo's Captain Morgan LocoNut - NPD
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Coca-Cola Co announces senior executive shake-up
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets