Blog: Homebrewer's whirl with Vienna IPA pays off
James Wilmore | 28 August 2014
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously.
Waitrose has agreed to stock the winner of the Great British Home Brew Challenge, which was announced last week as 39 year-old Graham Nelson. Graham won't be forced to keep up with demand from this shed though. Highly-respected Derbyshire brewer Thornbridge has agreed to brew Graham's winning entry - Vienna IPA - from its premises. The 5.9% abv brew will be sold at around 60 Waitrose stores from October.
Kate Prall, Waitrose's beer buyer said: "We’ve been thrilled with the quality of the entries and are looking forward to seeing the reaction from our customers when the beer launches.”
Reporting on Nelson's win, The Guardian newspaper suggested that "homebrewers are giving many professional breweries a run for their money".
I'm sure the UK brewing community, being the friendly brethren it is, won't mind people giving it a go and don't see it as a genuine threat to their business. After all, homebrewing's popularity in the UK is generally cyclical, having last been popular in the 1970s.
And though Pete Hughes, chairman of the London Amateur Brewers, told The Guardian the best beer he ever tasted was made by somebody in their garage, he added: "That said, so was the worst."
Sectors: Beer & cider
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PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
The Isle of Arran Brewery has said its beers will be available to US wholesalers from next year after establishing its own US import company. ...
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
India's beer industry has called on the government to end laws that tax the category at the same rate as spirits, according to a report. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"