Blog: James WilmoreHomebrewer's whirl with Vienna IPA pays off

James Wilmore | 28 August 2014

The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. 

Waitrose has agreed to stock the winner of the Great British Home Brew Challenge, which was announced last week as 39 year-old Graham Nelson. Graham won't be forced to keep up with demand from this shed though. Highly-respected Derbyshire brewer Thornbridge has agreed to brew Graham's winning entry - Vienna IPA - from its premises. The 5.9% abv brew will be sold at around 60 Waitrose stores from October.

Kate Prall, Waitrose's beer buyer said: "We’ve been thrilled with the quality of the entries and are looking forward to seeing the reaction from our customers when the beer launches.”

Reporting on Nelson's win, The Guardian newspaper suggested that "homebrewers are giving many professional breweries a run for their money"

I'm sure the UK brewing community, being the friendly brethren it is, won't mind people giving it a go and don't see it as a genuine threat to their business. After all, homebrewing's popularity in the UK is generally cyclical, having last been popular in the 1970s. 

And though Pete Hughes, chairman of the London Amateur Brewers, told The Guardian the best beer he ever tasted was made by somebody in their garage, he added: "That said, so was the worst."

 

 

Sectors: Beer & cider

COMMENT

Editor's Viewpoint - Is Diageo on the Brink of a Brain Drain?

Another day, another drinks executive stepping down "to explore new opportunities". Usually, this is code for "is leaving to join one of our competitors in a slightly better-paid position". But, with ...

BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

BLOG

[Checks watch] “I best be heading home”

It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....

BLOG

just-drinks closed for Easter

just-drinks is now closed for the Easter weekend....

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

just-drinks homepage



Forgot your password?