Blog: Highland Park's big night out
Chris Mercer | 1 October 2010
Edrington Group stands to make GBP2.75m (US$4.3m) if it can sell all 275 bottles of its new Highland Park 50 Year Old. just-drinks went along to see what all the fuss is about.
The high and mighty of whisky world were out in their gladrags in Harrods, London, last night to witness the launch of Highland Park 50. Wolf-whistles filled the air as global Highland Park brand controller Matthew Turner unveiled (literally, from under a silk cloth) the oldest whisky bottled at the Orkney-based distillery.
This whisky, unsurprisingly, has an intense flavour profile and the skill of craftmanship and hard labour that has gone into its solid silver bottle design is really impressive.
However, what I am left wondering - what I am often left wondering at such moments - is whether any alcoholic drink can really justify this kind of price tag. I mean this as no disrepect to Highland Park, but I'm just not sure.
In the end, I suppose, there are enough mega-rich in this world for it to be a case of 'if you build it, they will come'. And who can blame anyone for spotting an opportunity like that?
Still, it's a nonsensical world we live in. At the same time that Edrington Group was launching Highland Park 50 Year Old for GBP10,000 per bottle, the International Labour Organisation was delivering its dire assessment for employment prospects across much of the developed world over the next five years.
Recession is a strange business.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- The just-drinks Analyst - 2017 forecasts
- The Cognac Category - Everything you need to know
- Diageo Australia names new commercial head
- Edrington readies Americas, GTR exec switches
- High-end Cognac making recovery in China - Pernod
- Suntory sends staff to fat camp - report
- "Beer and weed are complements" - analyst
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends