Blog: Chris Brook-CarterHigh spirits, low beer

Chris Brook-Carter | 18 September 2003

I spoke to a US analyst contact of mine last night, just after I posted the last blog. He too confirmed that the horizon for the US drinks industry was looking brighter than it had done for some time, across all the major categories - spirits, wine, beer and soft drinks. July, he said, had been particularly good, although August was slower. Though the US is a mature market there was an "uptake in shipment growth", he said.
Most interesting though was his belief that the success in the spirits category was coming, at least in part, at the expense of the beer category. Though this may be in part economic, with consumers once more trading up into the more expensive spirits category, he also believed that young adult per capita consumption of beer was on the decline, and had been for a while now.

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....

BLOG

Smile, you're part of the "emotional contagion" industry

It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...

BLOG

Starbucks' new craft - beer-flavoured coffee

Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....

just-drinks homepage



Forgot your password?