Blog: Lucy BritnerHennessy's time capsule is for the ages

Lucy Britner | 11 June 2015

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac. The Hennessy Time Barrel (virtually) rolls into London this week and people are being invited to share 15-second videos or text messages for future generations. The barrel will be 'opened' in 2065.

It's hard to image what the world will look like in 2065. To give you some idea of how far we've come in the last 50 years, here are a few stories from 1965...

  • Winston Churchill dies
  • The Who release their first studio album
  • Malcolm X is assassinated

and in drinks...

  • The UK government announces plans to introduce a drink driving limit
  • Pernod takes over Distillerie Rousseau, Laurens et Moureaux - producer of Suze liquor, though its merger with Ricard is still ten years down the line
  • Bacardi International relocates from the Bahamas to Bermuda, five years after its operations were confiscated in Cuba
  • A joint venture is set up in Japan with Sapporo to market imported Guinness.

Crystal balls at the ready, people.

Sectors: Spirits

Companies: Ricard, Guinness, Sapporo, Bacardi, Pernod


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