Blog: Hello from Romania - No Ursus? No comment
Olly Wehring | 26 September 2006
Greetings from stop two on our whirlwind tour of Central and Eastern Europe.
The observant of you may have guessed from yesterday’s top story that our first port of call on SABMiller’s whistle-stop tour of some of its facilities in the region was Hungary. A quick hop yesterday afternoon has brought us to Romania. Later today, we head to Poland. It’s not quite jetlag, but I'm pleasantly confused right now.
A marvellous dinner last night, involving flaming pots of Transylvanian goulash, a drop of Romanian rum, and a musical trio that piped us in and out (“Look, folks, the violinist is ON THE BUS!”), concluded - for those of us still standing - in a trawl of our home city for the day, for one last nightcap.
Imagine my hosts’ faces as, after taking in two different bars in this town (Cluj, located in the north-west of the country, 500km from Bucharest, and home to one of four breweries run by SABMiller’s Ursus subsidiary), we failed to find one stocking their own beer brands.
Good job our merry way was made at the end of a very long day - otherwise who knows? Mein hosts could have been a darn sight more annoyed than they actually were.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Analysis - Remy's Cognac "dead-cat bounce"
- Diageo's Q1 Results by Region
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"