Chris Mercer

Heineken's hunt for cash

By: Chris Mercer - 22 April 2010 16:22

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I can't resist a wry smile at Heineken's pet name for its cashflow generation scheme, Hunt for Cash Two.

It sounds like the sequel to an Arnold Schwarzenegger action movie that should never have been made.

Whoever conjured up this name should give Michael Bay a call.

 

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