Blog: Chris MercerHeineken's hunt for cash

Chris Mercer | 22 April 2010

I can't resist a wry smile at Heineken's pet name for its cashflow generation scheme, Hunt for Cash Two.

It sounds like the sequel to an Arnold Schwarzenegger action movie that should never have been made.

Whoever conjured up this name should give Michael Bay a call.

 


BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

BLOG

just-drinks closed for May Day

On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK....

BLOG

Bruichladdich master distiller Jim McEwan - one of the Scotch greats

To London yesterday evening for what turned out to be quite a treat of a whisky tasting....

BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

just-drinks homepage



Forgot your password?