Blog: Heineken's Bond adventure: Hit or miss?
James Wilmore | 13 November 2012
The James Bond/Heineken tie-up has caused quite a fizz. Some seem shaken by the corporate takeover, others are unstirred.
Some have poked fun, like Jay Leno.
Having seen the film, one thing struck me as odd. Arguably the most memorable scene featuring the Dutch beer brand is one in which Bond is seen as a washed-up drunk in bed, nursing Heineken's iconic green bottle.
Surely, when you've reportedly paid US$45m to have your product featured, this is not the sort of image you want projected?
I suppose it's not as bad as having a character being seen to drink your product while driving, which is what rival Anheuser-Busch InBev was jumping up and down about last week.
Still, at least they hadn't splashed any cash on the venture.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Job cuts not the whole story at AB InBev - Comment
- The decline of the flagship beer brand - Comment
- Craft spirits shake-out will be just the beginning
- Concha y Toro's Q2 by region, brand - Focus
- A step forward in alcohol research? ISFAR 191
- Diageo revamps Gordon's gin bottle in UK
- AB InBev to cull 5,500 jobs after SABMiller buy
- Pernod deal rescues Corby's FY
- Craft Brew Alliance poised for AB InBev takeover?
- Beam Suntory's Bowmore 10 Year Old - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review