Blog: Heineken's Bond adventure: Hit or miss?

James Wilmore | 13 November 2012

The James Bond/Heineken tie-up has caused quite a fizz. Some seem shaken by the corporate takeover, others are unstirred.  

Some have poked fun, like Jay Leno

Having seen the film, one thing struck me as odd. Arguably the most memorable scene featuring the Dutch beer brand is one in which Bond is seen as a washed-up drunk in bed, nursing Heineken's iconic green bottle. 

Surely, when you've reportedly paid US$45m to have your product featured, this is not the sort of image you want projected?

I suppose it's not as bad as having a character being seen to drink your product while driving, which is what rival Anheuser-Busch InBev was jumping up and down about last week.

Still, at least they hadn't splashed any cash on the venture. 

 

 

 


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?