Blog: Heineken's Bond adventure: Hit or miss?

James Wilmore | 13 November 2012

The James Bond/Heineken tie-up has caused quite a fizz. Some seem shaken by the corporate takeover, others are unstirred.  

Some have poked fun, like Jay Leno

Having seen the film, one thing struck me as odd. Arguably the most memorable scene featuring the Dutch beer brand is one in which Bond is seen as a washed-up drunk in bed, nursing Heineken's iconic green bottle. 

Surely, when you've reportedly paid US$45m to have your product featured, this is not the sort of image you want projected?

I suppose it's not as bad as having a character being seen to drink your product while driving, which is what rival Anheuser-Busch InBev was jumping up and down about last week.

Still, at least they hadn't splashed any cash on the venture. 

 

 

 


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?