Blog: Olly WehringHeineken Settles Down for the Best Day of Sport Ever

Olly Wehring | 21 May 2010

It's Friday afternoon, and the weekend has almost landed.

I'll wager, however, that one drinks company is looking forward to this weekend a touch more than the rest of us.

Heineken is gearing itself up for an advertising perfect storm scenario tomorrow (22 May). For the first time, the finals of Europe's elite rugby and club football tournaments reach their respective climaxes on the same day.

The European evening of sporting green kicks off in Paris at 1800, when the two French teams of Biarritz and Toulouse fight it out for the rugby union Heineken Cup. Then, less than three hours later, the spotlight switches to Madrid where Bayern Munich take on Inter Milan for the football Champions League, of which Heineken is a major sponsor.

Days like this really must be a marketer's wet dream.

Shame the flight between Paris and Madrid cancels out attending one of the games, huh.


BLOG

Ol' blue eyes has a new excuse for drinking

Frank Sinatra liked a drink. He was famous for it. ...

BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

just-drinks homepage



Forgot your password?