Heineken Settles Down for the Best Day of Sport Ever

By: Olly Wehring - 21 May 2010 13:14

It's Friday afternoon, and the weekend has almost landed.

I'll wager, however, that one drinks company is looking forward to this weekend a touch more than the rest of us.

Heineken is gearing itself up for an advertising perfect storm scenario tomorrow (22 May). For the first time, the finals of Europe's elite rugby and club football tournaments reach their respective climaxes on the same day.

The European evening of sporting green kicks off in Paris at 1800, when the two French teams of Biarritz and Toulouse fight it out for the rugby union Heineken Cup. Then, less than three hours later, the spotlight switches to Madrid where Bayern Munich take on Inter Milan for the football Champions League, of which Heineken is a major sponsor.

Days like this really must be a marketer's wet dream.

Shame the flight between Paris and Madrid cancels out attending one of the games, huh.