Blog: Olly WehringHeineken Settles Down for the Best Day of Sport Ever

Olly Wehring | 21 May 2010

It's Friday afternoon, and the weekend has almost landed.

I'll wager, however, that one drinks company is looking forward to this weekend a touch more than the rest of us.

Heineken is gearing itself up for an advertising perfect storm scenario tomorrow (22 May). For the first time, the finals of Europe's elite rugby and club football tournaments reach their respective climaxes on the same day.

The European evening of sporting green kicks off in Paris at 1800, when the two French teams of Biarritz and Toulouse fight it out for the rugby union Heineken Cup. Then, less than three hours later, the spotlight switches to Madrid where Bayern Munich take on Inter Milan for the football Champions League, of which Heineken is a major sponsor.

Days like this really must be a marketer's wet dream.

Shame the flight between Paris and Madrid cancels out attending one of the games, huh.


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?